Dawson Insurance Inc.
Rocky River, Ohio
Owner(s)/principal(s): D. Michael Sherman
2006 personal lines premium: $26.2 million
No. of personal lines insurers: 50
Dawson Insurance Inc., founded in 1931, operates offices in both Ohio and Florida. Its main office in Rocky River serves a primarily middle- to upper class community with a total population of 20,700.
The firm does not provide real-time comparative quotes to personal lines customers, but has grown its personal lines business in the last five years mostly through acquisitions.
Therese K. Johnson, senior vice president, says that the biggest challenge now in the homeowners market continues to be market availability for Florida clients. She also noted the competitiveness of the Ohio market for both auto and home as a challenge. Johnson estimates that about one-eighth of the agency’s personal lines sales account for personal umbrella products.
When asked to name three keys to the agency’s success in personal lines, Johnson said: variety of markets; superior customer service; and networking that results in referrals.
Topics Ohio
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