Small business owners trust their independent insurance agents and commercial insurance carriers more than other financial services businesses, a new study reports.
The study, commissioned by The Hanover Insurance Group Inc., found that trust is the single most important consideration for small business owners when choosing an insurance provider, with 86 percent of the survey respondents rating trust as “very important.”
The study found that small business owners have a higher level of trust in independent agents than they do with professionals in other financial services industries. The majority of small business owners reported that they consider independent agents as being trustworthy.
This study was conducted by The Pert Group, a third party independent consulting and research firm with broad experience in financial services industries. Results for this survey are based on online interviews conducted Sept. 14-23, 2011, among 501 small business owners with less than 30 employees.
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