Growing Your Property Casualty Agency

Sales Lessons You Can Learn from the Presidential Primaries

This is the heart of the presidential primary season. The media is full of pundits discussing what the leading candidates did right and what the dropouts did wrong. If you pay close enough attention, there are some valuable lessons to …

Eleven Untapped Sources of New Business Leads

An east coast agent surprised me, in the recent past, by revealing that he had run out of insurance leads. This amazing declaration came from someone living and doing business near the largest U.S. city of all, New York. His …

How to Get More than Referrals from Your Leading Accounts

In this inaugural column, we’ll explore methods of putting your book of business to work for you. Your accounts, sitting around aimlessly in filing cabinets and on your hard drives, aren’t helping you to generate new revenue. The push begins …

Using the Web as Part of an Effective Marketing Plan

What can the Internet really do for you? The easy answer is that it allows you to contact and be contacted by thousands of insureds and prospects. But the web can do more than just spread your reach. It can …

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