Become Outstanding Through Unique Selling Propositions You might have heard the saying, “Differentiate or die.” In the highly competitive world of insurance sales, the two primary ways insurance is sold is on relationships and price. To have long-term success in …
Agencies Must Stop Money Wasting Financial Leaks The economy is in the tank and so is the stock market. Thousands are unemployed and many people do not know where to turn. No one is setting up charities for insurance agents …
In today’s challenging times, retaining current agency business is more important than ever. Below are a few tips to help your agency retain its renewal business. Be Out There Early The producer needs to go see their clients at least …
Most calls from prospective insurance agency sellers start with, “What are agencies selling for these days?” or “What kind of multiple can I expect if I sell my agency?” Insurance agencies are like snowflakes, no two are alike. Unfortunately, there …
Since the fall of 2008, the economy is still reeling from continuous hits to the head. The slump is taking a toll on businesses of all kinds around the country. All of our clients are feeling the impact; some more …
10 Tricks of the Trade Time is the only resource we cannot recreate and we all have the same amount. How can you optimize your life by being “in control of time” rather than being “controlled by it?” Here are …
Part 2: Designing the Plan The first part of this two part series described the self-analysis of the agency’s book that must precede the development of an effective sales and marketing plan. This is accomplished by reviewing each producer’s book …
Part 1: Setting Your Course It is that time of year again; time to develop the firm’s annual sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency owners to …
Agents Must Expand Their Technology Horizon to Exploit the ‘Value Gap’ MarketScout presented its second eInsurance Symposium in Dallas, Texas, in September 2008. The symposium was preceded by hurricane Ike by a day and then the conference was held during …
How to Create a Fast, Effective One-Page Agency Plan The fall is a good time to plan for the New Year by reflecting on how the agency has been operating over the past year. Operations may need to be restructured …
