LOUISIANA JURY AWARDS $591M IN TOBACCO CASE:

June 21, 2004

A Louisiana state court jury ruled in a class-action suit that the tobacco industry must pay a little more than $591 million to fund a 10-year program to help smokers in the state shake the habit. The same jury found in July 2003 that the industry had lied about the dangers of tobacco and had targeted teenagers in marketing campaigns. Plaintiffs’ lawyers had asked for $1 billion to fund a comprehensive statewide quit-smoking program, the Associated Press reported. The financial verdict is the second part of the case, which was filed in the mid-1990s. According to Reuters News Service, the defendants include Philip Morris USA, a unit of Altria Group Inc.; R.J. Reynolds Tobacco Co., part of R.J. Reynolds Tobacco Holdings Inc.; Brown & Williamson Tobacco Corp., a unit of British American Tobacco Plc; and Lorillard, which is part of Loews Corp. and trades as Carolina Group. Experts reportedly testified for two months as to how the stop smoking programs should be structured. The jury deliberated for three days before returning a ruling. The case is considered by some to be the first in which a jury decided that tobacco companies should pay for programs to help people stop smoking. The defendants are expected to appeal the verdict.

Was this article valuable?

Here are more articles you may enjoy.

From This Issue

Insurance Journal Magazine June 21, 2004
June 21, 2004
Insurance Journal Magazine

Entertainment Insurance