Mass. Dept. of Transportation, Fundación MAPFRE Launch PSA Promoting Road Safety

Fundación MAPFRE and the Massachusetts Department of Transportation have announced a new public service campaign to engage people in changing their behavior on the roads. The campaign is part of an effort to reduce road-related injuries and fatalities, particularly as pandemic restrictions are lifted and people get back on the roads for summer travel.

The PSA, launched in partnership with the Massachusetts Department of Transportation, the Executive Office of Health and Human Services and Fundación MAPFRE, challenges the stereotype of a typical “Massachusetts driver” by encouraging people to be “aggressively nice” on the road.

“We are pleased to support our Goal Zero vision to eliminate fatalities and serious injuries, with our new Look Both Ways program this year,” said Jaime Tamayo, chief representative of Fundación MAPFRE in the U.S. and CEO of MAPFRE USA, in a company press release. “As more people hit the roads this summer, it is important to encourage drivers, passengers and pedestrians to think twice about their behavior and look out for each other.”

In addition to the PSA, Fundación MAPFRE is planning a Look Both Ways Road Tour, bringing an interactive road safety program to high schools, colleges and public events across Massachusetts and Connecticut. The program features React Challenge, a digital gaming experience that tests users’ reaction time when faced with obstacles on the road. The tour also includes a custom art installation by Jason Tetlak.

“MassDOT’s first priority is ensuring that members of the public safely reach their travel destinations,” said MassDOT Highway Administrator Jonathan Gulliver in the release. “We are happy to partner with MAPFRE Foundation on the Look Both Ways PSA to improve safety and reduce injuries and fatalities on our roadways.”

Source: Fundación MAPFRE

Topics Massachusetts