Marsh’s Combined Jelf and Bluefin Businesses in UK to Be Rebranded as ‘Jelf’

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Marsh announced that its combined Jelf and Bluefin business in the UK will, from early 2018, begin rebranding as Jelf.

With almost 3,000 colleagues serving over 250,000 clients from 80 locations, the new Jelf will be one of the UK’s leading insurance brokers for mid-size and small and medium-sized enterprises (SMEs).

The business will continue to be led by Phil Barton as CEO, reporting to Mark Weil, CEO of Marsh UK & Ireland.

Marsh acquired Jelf Group plc in 2015 and Bluefin Insurance Group Ltd. in December 2016. Both firms are community brokers with a network of regional offices across the UK.

“Throughout this year we have brought together Jelf and Bluefin under a single management team drawn from both firms, combined their branch networks and significantly expanded their risk management, insurance and employee benefits offering to clients,” said Weil.

“We want to make sure that businesses of all sizes can benefit from the best possible advice. Building on the Jelf name – which has been synonymous with community broking for almost 30 years – gives us a well-known and highly-respected platform from which to help the SME and mid-size companies that drive Britain’s economy,” he added.

“With plans to further build our product range and analytic tools, while maintaining our commitment to high quality technical advice, we will be able to assist companies address the key risks they face as well as emerging risks such as cyber more effectively,” said Barton.

While the combined SME business will be known as Jelf, the Bluefin name will continue to be used for several established Bluefin businesses, such as the Bluefin Network and Bluefin Sport, said Marsh.

Source: Marsh

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