Ohio’s Sky Financial Group, Inc. announced that two of its insurance affiliates, Picton Cavanaugh and Celaris Group, will officially become Sky Insurance on December 2, 2002.
The change will give the two local insurance institutions the same name as their parent company Sky Financial Group and their affiliate Sky Bank. “This was not a difficult decision for us to make,” stated Tim Paradiso, CEO of Celaris Group and CEO of the new Sky Insurance. “While the Picton Cavanaugh and Celaris Group names are valuable and well-recognized in the community, we also feel strongly about the Sky name and its value. As the name suggests, we are a ‘group’ of financial services companies. Aligning the names of our affiliate companies makes it easier for our clients to understand who we are and unifies us as an organization.”
Sky Insurance President Jerry Batt said that changing the names would also eliminate some confusion within their markets. “Picton and Celaris have been significant contributors in their markets,” he indicated. “Unfortunately, sometimes people didn’t always know that we were part of the same company. This is a great opportunity for us to expand our operations under one unified brand.”
Picton Cavanaugh has been serving the northwest Ohio market since 1898 and has been an affiliate of Sky Financial Group since 1999. Celaris Group was acquired by Sky in January of 2002.
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