The Motorcycle Hall of Fame Museum announced plans to mount an exhibition entitled “Heroes of Harley-Davidson, presented by Progressive Motorcycle Insurance.” The show is scheduled to open in February 2003.
“The 8100 square-foot installation, the largest ever in the museum’s 12-year history, will chronicle a century of Harley-Davidson people, personalities and products that transformed The Motor Company from an experiment in a backyard shed into today’s billion-dollar success story,” said the bulletin.
The Museum is located on the campus of the American Motorcyclist Association in Pickerington, Ohio, and is dedicated to telling the stories and preserving the history of motorcycling. It would seem to be an ideal partner for Progressive, the nation’s largest provider of motorcycle and personal watercraft insurance and fourth largest auto insurer.
“Harley-Davidson isn’t just an internationally admired marque — it’s a symbol of American ingenuity, innovation and determination,” stated Mark Mederski, Executive Director of the Motorcycle Hall of Fame Museum. “While the company’s unparalleled success in creating passionate, lifelong customers has been the subject of countless business case studies, this exhibit will focus on the human side of Harley-Davidson — how the lives and experiences of these Harley-riding heroes helped to create today’s Motor Company.”
The exhibition will include 22 exhibit sections, showing the history of Harley’s from 1903 to the present, “illustrated by unique photographs, in-depth biographies and rare artifacts.” It features a replica of the first bike built in a “backyard shed that served as Harley-Davidson’s first ‘factory.'”
“It’s only natural that another company known for innovation as well as its involvement in motorcycling sponsor ‘Heroes of Harley-Davidson,'” stated Ben Sheridan, General Manager, Progressive Motorcycle Insurance. “Progressive has grown to be the nation’s largest insurer of motorcycles by listening to riders’ needs and innovating to provide them with what they say they want. We’re thrilled to bring an exhibit that honors the heroes of our sport to enthusiasts young and old.”
Topics Auto
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