Progressive Promotion Will Give Away RVs to Six Agents

In an effort to highlight new features for its RV product, the Progressive group of insurance companies has launched a nationwide promotion by giving away six 2005 Jayco Jay Feather EXP 18′ travel trailers, valued at more than $15,000 each, to six lucky agents.

“The contest is really designed to help get the word out to agents and brokers that they can use the Progressive’s specialized coverages – designed specifically to protect RV owners’ substantial investment when they are at home or on the road – to tap into this market and grow profitably,” said Karen Palmer, product manager of Progressive’s RV product. According to data from a 2001 University of Michigan study, almost seven million households own an RV and one in 10 people plan to purchase an RV in the future.

The state-by-state roll out of the new product, which started last year, has culminated in the “Year of the RV” contest. To enter, agents and brokers complete a short survey on the companies’ agency dedicated Web site, ForAgentsOnly.com, and submit at least one new Progressive RV policy. Each new application is an entry into the contest. Progressive will draw the winners at random and announce them by July 15, 2004.

The new or unique features Progressive is highlighting for its RV product include:
* Agreed Value Coverage that allows customers to insure their RV against total loss based on its current value for the life of the policy;
* Vacation Liability and Emergency Expense Coverage;
* Expanded coverage for utility trailers; and
* A Full Timers package that better protects customers who use their RV as a primary residence.

“This is the ‘Year of the RV’ for Progressive,” said Palmer. “We are really excited about the enhanced coverages we’ve introduced and want to help agent and brokers target RV owners.”

Topics Agencies