Fancher Named Digital Transformation Officer at American Family Insurance

Madison, Wisconsin-based American Family Insurance has named Todd Fancher as its first digital transformation officer.

Fancher will oversee American Family group’s strategic investment in technology and practices that provide better service and value to customers, such as artificial intelligence (AI), machine learning and advanced analytics.

Fancher’s promotion follows American Family’s recent purchase of Networked Insights, a Chicago-based data and analytics software company. American Family already has invested in AI and related technology – including through its Data Science and Analytics Lab, Strategic Data Analytics Division, Innovation team and collaborative data-science projects with UW-Madison.

Fancher joined American Family Insurance in 1986 and has held a number of positions across the company, including leadership positions with its exclusive agency force.

Succeeding Fancher as president of American Family Life Insurance Co. is Rich Steffen.

Steffen has held multiple American Family executive positions, including several focused on the exclusive agency force and customers.

Steffen joined American Family in 1993 as an agent intern, becoming a successful agent, sales manager and sales director before being named regional sales vice president in 2005. He was appointed customer experience vice president in 2016 and sales strategy and support vice president in 2017.

American Family Insurance group, celebrating its 90^th anniversary in 2017, sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive agents in 19 states.

Source: American Family Insurance

Topics InsurTech Data Driven Artificial Intelligence