Rapidly Growing PIMA Makes Staff Changes

The Professional Insurance Marketing Association (PIMA), based in Fort Worth, announced that it has hired an additional staff member, Ralph M. Gill, and reorganized communications and membership development job responsibilities—a direct result of the success of the association’s ongoing membership campaign.

Gill was named PIMA’s new communications director. In this role, he will manage all communications and in-house technological functions, as well as provide support in the areas of strategic planning and public relations.

Gill has more than 15 years of experience in advertising, public relations, strategic planning, Web site development and special event planning. Prior to joining PIMA, he was director of corporate communications for CBCA Inc., an employee benefits and healthcare management third-party administrator. He also served as executive producer for TREE Media Productions, a special event, video production and marketing/advertising consulting firm that he founded in 1985.

To provide full-time dedication to the growing needs of PIMA’s rapidly expanding membership base, Gail Gallagher will transition from communications director to the newly developed position of membership director. Gallagher will be responsible for the acquisition and retention of PIMA members as well as the generation of non-dues revenue, two areas that represent the lifeblood of the association. She will also remain active in her current duties of meeting/conference planning and coordination.

“Gail has done an outstanding job as communications director and her experience in this role is a natural springboard for leveraging relationships with prospective and existing members alike. Our growing membership base requires more focused resources and Gail has the right experience for this critical role,” said John Cassagne, PIMA’s chairman.

PIMA has experienced 181 percent increase in membership in the first seven months of 2003.