The National Alliance Research Academy announced it has published a new book to help producers improve their sales results. Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals offers practical sales tips and strategies for producers with varying levels of experience and expertise.
The author, Edwin L. Lamont, presents advanced sales topics in an easy-to-read format. The author is still hitting the streets as an insurance producer and consultant, and also teaches Dynamics of Selling programs and is a regular contributor to insurance periodicals.
Author Lamont offers tips for producer success and discusses beliefs typically used by successful producers. “Tried-and-true” marketing strategies for achieving consistently good results and management ideas critical for sales personnel are also included in the three-chapter, 84-page publication.
Some of Lamont’s tips for success:
–“Understand your basic sales beliefs and know what motivates you to endure, succeed, and survive change in the arena of insurance sales.”
–“Know basic sales strategies and learn why preparation, planning, and measurable processes anchor consistent selling success.”
–“Managing your sales culture, consistent producer sales growth, and sales training investments are crucial to successful agency growth.”
For more information, visit the Web site at www.TheNationalAlliance.com/publications, or contact Tanya Deocampo, tdeocampo@scic.com.
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