New Jersey-based National Atlantic Holdings Corporation announced plans to enter the standard and preferred auto insurance market in Texas in late 2007. National Atlantic will offer its auto coverage in conjunction with an “A+” rated Texas insurance company, which will underwrite the BlueStar Car Insurance product.
BlueStar Car Insurance will be sold exclusively through independent agents. The company said Web-based tools will make it easy for agents to select the proper amount of coverage and quote each customer. The product includes a number of variable premium discounts based on factors such as driving records.
National Atlantic plans to launch its BlueStar Car Insurance product in Texas during the fourth quarter of 2007. The company also plans to open its first branch office in Dallas in support of the underwriting and claims activities in the state.
Source: National Atlantic, www.nationalatlantic.com
Topics Texas Auto New Markets
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