Parent-Centric Auto Insurer, Apparent, Launches in Texas

Apparent Insurance, a new auto insurance company designed for parents by parents, has begun offering coverage in Texas.

The company has been established to provide specialized coverage and services for parents at every stage of their lives. The plans, features, and discounts evolve alongside the families they protect. Coverage is now available throughout the Lone Star State.

“To shape our company, we collaborated directly with parents, creating an ongoing advisory panel,” Colleen Benzin, managing director of Apparent Insurance, said in the company’s announcement. “We began by talking to parents about coverage challenges, and their expectations of an auto insurer. They told us they want an experience that evolves as their family does, we listened and worked with them to do just that. And we’re excited this same panel will continue to help us develop relevant features and services for Apparent.”

Apparent Insurance offers tailored features, discounts and services that are relevant to parents with children of all ages, including car seat and stroller replacement, family-size car rental after an accident, a teen driver app, smart roadside assistance, student-away-at-school and good-grade discounts, plus at-home mechanic services.

The company is secured and backed by Admiral Group.

Source: Apparent Insurance

Topics Carriers Texas Auto New Markets