Ceron Named BMS Latin America & Caribbean COO in Miami

BMS Group, an independent specialist reinsurance broker, has appointed of Alejandro Ceron as BMS Latin America & Caribbean chief operating officer, effective immediately. Ceron will be based in Miami and reports to Jose Astorqui, CEO of BMS Latin America & Caribbean.

Ceron joins BMS with more than 28 years’ experience in international corporate management. He was founder and CEO of his own consulting firm that was formed in 2016 with a focus on corporate governance and organizational growth strategy. Ceron also worked at Marsh & McLennan in the US and Latin America, where he led the HR and sales operation for Latin America between 2002 and 2016. Prior to that, he held various senior HR roles at Philips Lighting in the Netherlands and PepsiCo in Mexico.

Astorqui said BMS has been expanding its operations and increasing its brand recognition in Latin America and the Caribbean since 2015. The company brokered approximately $200 million in premiums n the region in 2019, and is launching the next phase of its Latin American expansion. He added Ceron will contribute significantly to the company’s growth.

BMS Group has teams of experts in the fields of reinsurance, wholesale and direct insurance and provides customized products in the fields of wholesale, reinsurance and direct insurance, and capital advisory.