advertising and marketing News

Eggland’s Best Is Sued Over Saturated Fat Claims for Its Eggs

Eggland’s Best, one of the largest U.S. egg producers, has been sued for falsely claiming that its eggs contain less saturated fat than other eggs. The proposed class action filed on Tuesday in federal court in Chicago by Richard Vilchis …

How to Be Cool: What Companies Can Do

Coolness, by its nature, is ephemeral, elusive and ever-evolving. People’s concept of cool might best be encapsulated by former Supreme Court Justice Potter Stuart’s infamous phrase, “I know it when I see it.” In the marketplace, coolness excites consumers, steers …

Why Specialist Brokers Need to Become Content Marketers: Commentary

If you’re only an occasional consumer of marketing advice, you might think it’s crucial to learn everything there is to know about analytics and Big Data to effectively promote yourself and your brokerage. Between reading about programmatic ads and marketing …