The launch of the “.sucks” domain back in March sent a wave of panic through company public relations teams. The idea that someone could tarnish a brand name by cyber- squatting on, say, Vodafone.sucks, ManchesterUnited.sucks or LloydsBank.sucks led to a …
Brandmovers, Inc. has launched Brandsurance, an industry-focused insurance company to work alongside their digital engagement initiatives. Brandsurance will specialize in promotional risk management and partner with marketing/advertising agencies, brands, and other ROI-minded clients to implement more effective promotions, sweepstakes, games …
In preparation for a new triple-x Internet domain that will launch in December, lawyers for the most storied brands in the United States are scrambling to prevent an x-rated rip-off of an invaluable asset: corporate Web addresses. The domain operator …
