Global insurance broker Brown & Brown has consolidated its broad wholesale operations under one brand name, Bridge Specialty Group. As a group, the more than 25 wholesale units place more than $3 billion in premium. Wholesale brokerage total revenues for …
Intact Financial Corp. is bringing together its Canadian and U.S. specialty insurance operations under a single brand: Intact Insurance Specialty Solutions. The U.S. businesses had previously operated under the OneBeacon Insurance Group and The Guarantee Company of North America brands …
Two of the largest property/casualty insurers in the U.S., Allstate and Nationwide, made headlines recently when they announced shifts in their respective multi-brand portfolios. Faced with the prospect of staying relevant in an environment that has seen minimal organic growth …
Allstate is retiring its Esurance brand and combining its remaining Allstate, Encompass and Answer Financial personal lines brands under a single business model. The company says dropping Esurance and creating the new business model will lower costs and allow it …
Accurate and honest cannabis branding should be the next best step for the budding industry if it wishes to stave off false advertising and product liability lawsuits, according to the one of the authors of a new report on the …
Confie, a national agency for personal and commercial lines insurance, has consolidated its standard personal and commercial Insurance businesses across the U.S. into one entity named InsureOne. While the InsureOne brand will be used for national standard lines accounts, the …
Wood Gutmann & Bogart Insurance Brokers in Tustin, Calif. adopted a new logo and created an insignia as part of new look for the firm. The firm said it worked with employees and partners to develop a brand identity that …
By his own admission Progressive Insurance CEO Glenn Renwick (and his company) may not be right about the impact certain macro trends will have on the insurance industry, but in his view “it’s important to have some views.” Addressing an …
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …
Allstate’s “Mayhem” trumped State Farm Mutual’s the “Good Neighbor” in advertising dollars in 2012. According to an analysis by SNL Financial, Allstate’s ad spend increased 14.8 percent year over year to $828.8 million, while State Farm Mutual reduced its advertising …
