April 2, 2012
It’s time for timeline. Whether you wanted the new look or not, Facebook just switched your business page over to the new “timeline” layout. There are several significant changes that affect how your social network sees your business. Here’s what …
March 29, 2012
The gecko, caveman and sales clerk Flo might want to check their retirement plans. Their brands are getting overshadowed by competition from “upstarts” like the Allstate mayhem man, State Farm’s QB Aaron Rodgers and the Farmers University professor. The Geico …
January 6, 2012
Corporate America’s worst nightmare lives in a tiny one-bedroom apartment, loves browsing in flea markets and has a lop-eared brown and white pet rabbit named Crackers. Meet Molly Katchpole. The 22-year-old Washington, D.C. resident has recently tangled with a couple …
October 11, 2011
A company’s reputation often constitutes one of its most valuable assets; however, as the damage to value, as well, as the nature of the risks that may cause it, are hard to calculate, obtaining coverage has been a complex process. …