direct-to-consumer News

Prudential to Wind Down Direct-to-Consumer Assurance Business

Less than five years after acquiring online insurance startup Assurance IQ for $2.35 billion, Prudential is shutting it down. “Prudential Financial routinely evaluates strategic opportunities for its businesses that are aligned with its long-term growth strategy,” the company said in …

Goosehead Unveils ‘Digital Agent’ Platform for Personal Lines Consumers

Insurance technology company Goosehead Insurance Inc. will launch on Wednesday a web-based service aimed at people shopping for personal coverage online, extending its reach beyond traditional agents now using the system, company leaders said. Goosehead, which went public in 2018 …

Farmers Insurance Now Offering Direct-to-Consumer Policies in Louisiana

Farmers Insurance has launched a range of insurance products in Louisiana that consumers can customize. The company said Louisiana customers can now access quotes and purchase auto, home, condo, and renters products in a direct-to-consumer model, combining a personalized approach …

Farmers Launches Direct-to-Consumer Policies in Mississippi

Farmers Insurance has launched a range of customizable insurance products in Mississippi. Customers throughout the state can now quote and purchase auto, home, condo, and renters products in a direct-to-consumer model. According to Keith Daly, president of personal lines for …

ProSight Adds Coverage for Fitness, Wellness Experts to Direct-to-Consumer Platform

ProSight has expanded ProSight Direct, its online direct-to-consumer platform that offers customized insurance for small business professionals, to include coverage for customers in the fitness and wellness industries. From yoga instructors to personal trainers and dietitians – customers can get …

Prudential Joins Direct-to-Consumer Movement

Prudential is going straight to consumers with its insurance and investment products for the first time in its 143-year history, a move that follows rivals and startups which are already well established in the field. The direct-to-consumer service marks a …

Universal P&C’s Direct-to-Consumer Homeowners Site Now Selling in 10 States

Universal Direct, a direct-to-consumer online platform for Universal Property & Casualty Insurance Co. homeowners insurance, is now available in Florida, Hawaii and North Carolina. With these additions, the direct business model is now available in 10 states, including Delaware, Georgia, …