drug marketing News

5 More States Sue Purdue Over OxyContin Marketing

Purdue Pharma LP and its billionaire owners are being sued by five more states alleging the company’s aggressive marketing of the OxyContin painkiller triggered a vast addiction epidemic that has claimed hundreds of thousands of lives in the U.S. The …

Family Behind Purdue Pharma Facing Second Suit Over Role in Opioid Crisis

The billionaire family that owns opioid-maker Purdue Pharma LP has been accused by local governments in a new lawsuit of causing the nationwide public-health crisis involving pain-killing medicines that has left hundreds of thousands of Americans dead from overdoses. More …

Drug Advertising Drives $30 Billion Medical Industry Marketing Machine

Ads for prescription drugs appeared 5 million times in just one year, capping a recent surge in U.S. medical marketing, a new analysis found. The advertisements for various medicines showed up on TV, newspapers, online sites and elsewhere in 2016. …