insurance company advertising News

Nationwide to Realign Under Single Brand; Drop Harleysville, Scottsdale Names

Nationwide Mutual Insurance Co. said it will unite all of its products and subsidiaries under its most recognizable brand— Nationwide — and drop the use of Harleysville Insurance, Scottsdale and names of other subsidiaries. Chief Executive Officer Steve Rasmussen said …

Esurance Debuts First Ad Campaign Since Being Bought by Allstate

Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance for the Modern World. The campaign – which includes television, cinema, in-flight, online video and streaming radio among other media …