Giannis Antetokounmpo has the trappings that befit a basketball superstar. The “Greek Freak” is 6-foot-11 with legs so long, as Sports Illustrated put it, he can traverse “half the court with four Sasquatch steps, surveying traffic like a big rig …
Take-Two Interactive Software Inc. has been hit with a copyright infringement lawsuit over its depiction of tattoos belonging to National Basketball Association stars LeBron James and Kobe Bryant in a popular video game. In a complaint filed on Monday in …
From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie Kelting, a marketing researcher at the University …
