millennials autos News

How One Big Bank Is Targeting Millennials by Mobilizing Car Buying, Financing

Millennials, countless surveys will tell you, are not fans of big banks. They are smart, price-sensitive consumers who are far more likely than older customers to switch lenders if they find a better deal. They are also a huge, irresistible …

Loan Data Discredits View That Millennials Do Not Want Cars

Millennials are less interested than older folks in owning their own cars, right? Maybe not, according to auto loan data showing young Americans are increasingly active in the car buying market. Despite the belief that millennials could become an increasingly …