neuroscience News

Robot cars make for annoying drivers. Relative to human motorists, the driverless vehicles now undergoing testing on public roads are overly cautious, maddeningly slow, and prone to abrupt halts or bizarre paralysis caused by bikers, joggers, crosswalks or anything else …

The value of the products consumers encounter influences how much they’ll subsequently pay for other items, according to new neuroscience research pointing to a previously undetected factor that affects consumer behavior. The study, which appeared in the journal Proceedings of …