rebranding News

Warren G. Bender in California Rebranded to Bender Insurance Solutions

Sacramento, Calif.-based Warren G. Bender Co. has rebranded to become Bender Insurance Solutions. “We’re thrilled to honor our strong 80-year-old legacy by breathing new life and energy into it,” Jillian Bender-Cormier, the firm’s brand manager, said in a statement. Bender …

Murray and Murray in California Rebranding to Leavitt Coastal Valley

Santa Maria, Calif.-based Murray and Murray Insurance has rebranded to better reflect its affiliation with the Leavitt Group. The agency will now do business as Leavitt Coastal Valley. Dan Lillard remains the managing co-owner of the agency. All other personnel …

UK MGU Bluefin Underwriting Rebrands as Victor Insurance

Bluefin Underwriting, a UK-based managing general underwriter (MGU), has rebranded as Victor Insurance. The announcement follows the larger global unification and rebrand of The Schinnerer Group to Victor Insurance earlier this year. Working solely with regional brokers and on behalf …

Foremost Auto Insurance Business Being Rebranded to Bristol West

Foremost Insurance Group, a member of the Farmers Insurance Group, said the Foremost automobile insurance book of business will be rebranded as Bristol West. The company said this rebranding will be phased in over the next several months and completed …

MJ Insurance Relocates Indiana Office, Unveils New Logo

Privately held independent insurance agency, MJ Insurance, has relocated its Indianapolis headquarters to 30,000 square feet at 571 Monon Blvd., located in the newly-expanded Midtown District of Carmel, Indiana. MJ Insurance has also unveiled a complete rebrand with a new …

Texas’ Hotchkiss Insurance Programs Rebrands as Catapult Insurance Solutions

Dallas-based Hotchkiss Insurance Programs, a privately held managing general insurance agency, is changing its name to Catapult Insurance Solutions. The name change reflects the organization’s expertise in launching programs. In recent years, the company’s brand and presence has evolved to …

Profile: Major Growth Plans Ahead for Schinnerer Group – Now Rebranded as ‘Victor’

Big changes are ahead at The Schinnerer Group, a managing general underwriter (MGU), which is getting a new name – Victor – and has some major expansion plans. From its current premium base of $1.2 billion, Victor has plans to …

Berkley Regional Specialty to Rebrand as Berkley Aspire

Excess and surplus lines insurer Berkley Regional Specialty is changing its name to Berkley Aspire effective January 1, 2018. Berkley Aspire writes general liability, property, umbrella and inland marine, and has plans to introduce new coverage lines in 2018. “Our …

Colorado Insurance Agents Association Rebrands as a Trusted Choice Organization

The Professional Independent Insurance Agents of Colorado (PIIAC) announced it has changed its name to the Trusted Choice Insurance Agents of Colorado (TCCO). “As an association, we strive to be there for our agents, whether in an advocacy role at …

Texas Surplus Lines Office Changes Acronym to SLTX

The Surplus Lines Stamping Office of Texas has changed its acronym to SLTX. The stamping office formerly branded itself with the SLSOT acronym. The office unveiled its new logo at the Texas Surplus Lines Association (TSLA) annual meeting in November. …