rebranding News

Tokio Marine Management Rebrands as Tokio Marine America

Tokio Marine Management Inc. (TMM), a commercial property/casualty insurer for large- and middle-market companies and a U.S. subsidiary of Tokio Marine Holdings in Japan, is rebranding as Tokio Marine America (TMA). The company says its new brand represents the “company’s …

Chicago Underwriting Group Rebrands as Old Republic Professional Liability

Chicago Underwriting Group Inc., the professional liability underwriting division of Old Republic Insurance Co., is changing its name to Old Republic Professional Liability Inc. The company said the new name more clearly identifies with its ultimate parent, Old Republic International …

Wisconsin Agency Changes Name to Thomas Bradley Insurance

Verona, Wis.-based insurance agency B.Goll & Dunn announced it has changed its name to Thomas Bradley Insurance. The name change is part of a larger rebranding corporate identity effort, including a new logo, color schemes, and recently launched website. The …

MetLife to Change Brand Name of Spinoff Retail Brand to Brighthouse

MetLife Inc., the New York-based insurer that traces its roots to the 1860s, said it’s come up with a new name for a U.S. retail unit that’s slated for separation. The business will be known as Brighthouse Financial once it’s …

AFG Rebranding to Associated Benefits and Risk Consulting

Greenbay, Wis.-based Associated Bank announced that it will rebrand its Associated Financial Group (AFG) subsidiary to Associated Benefits and Risk Consulting (ABRC). The move follows the February 2015 acquisition and subsequent integration of Ahmann & Martin Co., a risk and …

Greenpath Insurance in California Rebrands as Aspire

Greenpath Insurance will now be known as Aspire General Insurance Co., the firm announced. The brand change is a reflection of Aspire’s new direction and leadership. The firm has undergone major changes over the last year, and the rebranding is …

Michigan’s Accident Fund Holdings Rebranding as AF Group

Accident Fund Holdings Inc., based in Lansing, Mich., announced it is rebranding as AF Group. The company said the transition reflects the organization’s unified, collective strength while positioning it for future growth and diversification. Founded in 1912 as a Michigan …

Safety National Rebrands Reinsurance Platform: Safety National Re

St. Louis, Mo.-based Safety National Casualty Corp. announced it has rebranded its reinsurance platform as Safety National Re. Safety National Re will continue to offer its existing products and solid financial security, which includes over $1.25 billion in surplus as …

AmWINS Launches Small Business Division

Wholesale broker AmWINS Group Inc. has launched a fifth division, AmWINS Access, which is dedicated to small account binding authority business. In conjunction with the launch of this new division, offices of Gresham & Associates and Bliss & Glennon – …

Indiana-Based Insurer WellPoint to Change Name to Anthem

WellPoint, one of the biggest players on the health care overhaul’s new insurance exchanges, wants to switch its corporate name back to the Anthem brand its customers know by the end of this year. The nation’s second-largest health insurer said …