rebranding News

Insurance Network of Texas Changes Name to The Nitsche Group

Insurance Network of Texas, an independent insurance agency based in Giddings, Texas, is operating under a new name: The Nitsche Group. The company also unveiled a redesigned web site: www.TheNitscheGroup.com. The new site prominently features the company’s focus on their …

144-Year-Old Indiana Insurance Firm Rebrands as INGUARD

Beauchamp McSpadden | Morrison Galliher, an independent insurance firm headquartered in Wabash, Ind., is rebranding of the company under the name, INGUARD. All relationships will consolidate under the new name, logo and website, www.INGUARD.com, to create cohesiveness and clarity for …

United Fire Group Simplifies Name to UFG

Cedar Rapids, Iowa-based insurance company, United Fire Group has simplified its marketing name to UFG and has refreshed its logo to incorporate this change. This is the first significant marketing change the company has made in its more than 60-year …

Ag States Group Changes Name to CHS Insurance Services

CHS Insurance Services LLC is the new name for agribusiness insurance broker Ag States Group, which provides a full line of property/casualty insurance, surety bond products, group benefits, loss control and on-site safety programs, and employer services. CHS Insurance remains …

PIAA Rebrands to Correspond with Current Role in MPL Field

The Physician Insurers Association of America (PIAA) has made changes to its organizational brand to support the Association’s role in the medical professional liability (MPL) community. They also reflect the impact that the changing landscape in the delivery of healthcare …

AIG to Revive AIG Name; Drop Chartis, SunAmerica Names: Reuters

Bailed-out insurer American International Group Inc. will resume using its brand name in public in a move to recognize the company’s turnaround, Chief Executive Bob Benmosche said on Thursday. AIG, which received $182 billion in government bailouts during the financial …

Norman-Spencer Rebranding Its P/C Insurance Products

The Norman-Spencer Agency, based in Dayton, Ohio, announced it is rebranding all of the agency’s property and casualty products to market them under the Norman-Spencer Agency brand. During the past five years, Norman-Spencer has made several acquisitions in the marine, …

White Mountains Rebrands Reinsurance As Sirius

Bermuda-based White Mountains Insurance Group said it is reorganizing and rebranding its global reinsurance business. All reinsurance operating entities will be consolidated under Sirius International Insurance Corp. (Sirius International) and the reinsurance group will operate as the Sirius Group (formerly …

Clements International Officially Becomes Clements Worldwide

Clements International has completed a six month rebranding effort to become Clements Worldwide. This change “unifies the company’s Washington, DC and London offices under one brand, and positions it for future regional expansion,” said the bulletin. Director of Marketing Sergio …

Maritime General Agency Rebrands, Consolidates All Entities

Maritime General Agency announced its newly formed business identity, which it said “combines three niche marine insurance underwriting facilities: Maritime Program Group; Maritime General Agency, Marine MGA, and Windward Marine Underwriters – into one powerful managing general agency.” The bulletin …