specialization News

In today’s landscape, forward-thinking agencies and brokers should avoid taking a one-size-fits-all approach by only targeting the general insurance market. The market is heading toward specialization, and the next step to insurance industry success is identifying a niche. It may …

Insurance producers who specialize in an industry or insurance product line make more money than those who don’t. Likewise, agencies that encourage their producers to specialize bring in more revenue than those agencies that are content with generalization. That’s according …