State Farm advertising News

State Farm Scores 2 Sports Venue Naming Rights Deals

One of the sports world’s biggest advertisers, State Farm doubled down this week, buying the naming rights for the home venues of the Atlanta Hawks and Arizona Cardinals. State Farm Arena and State Farm Stadium, commitments of 20 and 18 …

NBA Team Owner’s Racist Comments Prompt State Farm ‘Pause’

Virgin America Inc. and CarMax Inc. ended their sponsorships with the Los Angeles Clippers, while State Farm Mutual Automobile Insurance and Kia Motors Corp. suspended their involvement with the team being investigated by the National Basketball Association over racist comments …

State Farm Among First Advertisers on Pandora Car Radio Service

Pandora Media Inc., the online radio service, has begun selling advertising that only listeners in automobiles will hear, creating a potential new revenue source. BP Plc, Taco Bell, Ford Motor Co. and State Farm insurance signed on as the first …