I have had agents tell me they have lost clients because of their “digital deficiencies,” which can include outdated websites and email systems and the lack of mobile capabilities. The exact mix of factors vary, however they all boil down …
We have talked about the many reasons why agents need to add up-to-date digital tools to stay competitive. One possible reason is the financial penalty an agency could pay in diminished value without a truly up-to-date, distinctive website and effective …
When the Internet was still in its infancy, independent agents needed little more than an online address in order to have a website and what’s more, it was more novelty than necessity. Times have changed, however, and while most agents …
There is no shortage of predictions and New Year’s resolutions about the challenges facing independent agents this year. There’s one trend, however, that needs no prediction because it’s already a reality that every agent must address or face growing irrelevance …
Digital security concerns related to the safety of computer systems and use of the Internet are a much discussed topic in this Tech Talk column. But what about the security of smartphones? Now the go-to communications device for most of …
Most agents work hard to maintain strong relationships with clients, however, all too often business gets in the way. Agents need to take steps, digitally speaking, to stay connected continually with the right messages rather than wait for a claim …
Most agents work hard to maintain strong relationships with clients, however, all too often business gets in the way. Agents need to take steps, digitally speaking, to stay connected continually with the right messages rather than wait for a claim …
Going digital for any agency may seem overwhelming, however experts point to strategies that help set priorities, ease the transition and simplify the process. “One of the biggest hurdles for agents is simply knowing where to start,” said Ron Berg, …
Data breaches pose a serious threat to agents even though incidents involving large companies such as Target and Sony produce all the headlines. All agencies are vulnerable to breaches, no matter what their size, location or specialties. Yet there are …
Recruiting the next generation of talent is not a new challenge but a difficult one. At the recent NetVu15 conference in Indianapolis, a workshop titled “Generation XYZ in the Workplace” drew a large crowd, many of whom were agency principals …
