user experience News

LAS VEGAS — People who buy gasoline generally don’t care for the product or enjoy the experience of pumping gas: They just want to drive. Chris Colborn, chief experience officer for the Lippincott creative consulting firm, opened with that analogy …

This post is part of a series sponsored by CoreLogic. Using Quality Data to Enhance User Experience Insurers who sell homeowners insurance direct-to-consumer through a website must find that delicate balance between collecting enough information to quote and bind a …