Magazine Advertising
Insurance Journal magazine helps more than 47,000 BPA-audited subscribers understand the economic, competitive, legal, political and regulatory forces and trends affecting their businesses through a national publication with regional advertising options. This allows our advertisers to launch print ad programs nationally or in single or multiple regions.
47.2k
BPA-Certified Circulation per Issue (22 Issues per Year) BPA Audit, Average Jan-June 2023
92%
Retail Agents or Brokers
BPA Audit of the
May 22, 2023 Issue
66%
Also hold a Life/Health license in addition to a P/C license Signet Ad Reader Study, 2023
29MM
Organization's Mean Premium Volume Signet Ad Reader Study, 2023
24%
Mean percentage of business that's from wholesalers Signet Ad Reader Study, 2023
$152k
Mean Household Income Signet Ad Reader Study, 2023
54
Years is Mean Age Signet Ad Reader Study, 2023
Reader Motivations & Behavior
77% have taken an action as a result of advertisements or articles in IJ
75% indicate they are more likely to consider using a brand whose ad appears in Insurance Journal
54% share their copy with at least 1 person
36 minutes mean reading time per issue
Signet Ad Reader Study, 2023(as Reported in the Aug 7, 2023 Issue)
Omeda Circulation Analysis, 2023
West 9,315
- California 5,099
- Arizona 881
- Colorado 745
- Washington 484
- Oregon 457
- Utah 452
- Nevada 451
- Idaho 284
- New Mexico 219
- Montana 146
- Wyoming 81
- Hawaii 9
- Alaska 7
Southeast 9,557
- Florida 4,358
- Georgia 1,223
- N. Carolina 1,157
- Alabama 592
- S. Carolina 581
- Tennessee 561
- Mississippi 520
- Kentucky 438
- West Virginia 127
East 9,460
- New York 2,184
- New Jersey 1,704
- Pennsylvania 1,338
- Massachusetts 1,054
- Virginia 862
- Maryland 831
- Connecticut 616
- New Hampshire 245
- Maine 237
- Rhode Island 147
- Delaware 108
- Vermont 87
- Washington DC 47
Midwest 9,759
- Illinois 1,884
- Michigan 1,380
- Ohio 1,309
- Missouri 1,146
- Indiana 878
- Wisconsin 828
- Iowa 615
- Minnesota 582
- Nebraska 436
- Kansas 387
- North Dakota 173
- South Dakota 141
S. Central 9,073
- Texas 5,566
- Louisiana 1,396
- Oklahoma 1,226
- Arkansas 885
- U.S. Territories & Other Int'l 36
May 22, 2023 Issue