Latest Agency Growth Headlines
All the headlines from our Agency Growth Topic Page, ordered by recency.
Sales & Marketing Planning
Nov 30 2008 // Part 1: Setting Your Course It is that time of year again; time to develop the firm’s annual sales and marketing plan. This is an essential element of strategic planning. Many carriers want to meet with the agency...
Even Best Practices Agencies Struggle To Grow in Soft Market
Nov 30 2008 // Revenue Growth Proves Challenge; Hiring New Producers Remains Priority The Independent Insurance Agents and Brokers of America (the Big “I”) recently released its annual Best Practices Study. The independent...
Even Best Practices Agencies Struggle To Grow in Soft Market
Nov 16 2008 // Revenue Growth Proves Challenge, Hiring New Producers Remains Priority The Independent Insurance Agents and Brokers of America (the Big “I”) last month released its annual Best Practices Study. The independent...
Even Best Practices Agencies Struggle to Grow in Soft Market
Nov 16 2008 // Revenue Growth Proves Challenge; Hiring New Producers Remains Priority The Independent Insurance Agents and Brokers of America (the Big “I”) in October released its annual Best Practices Study. The independent...
A Winning E&O Defensive Strategy: How Agents Can Block Claims
Nov 4 2008 // In sports, the best offense is a great defense, right? When it comes to preventing errors and omissions claims defensive measures are also the best offense in protecting an insurance agency. Defensive strategies, or risk...
Carriers’ Marketing to Latinos is Good but Could be Better, Say Agents
Oct 20 2008 // A majority of independent agents and brokers in a good position to know say insurance carriers do an acceptable job marketing to the Latino community, although as many as 40 percent also rate carriers’ efforts as...
Marketing Your Agency is More Than Buying a Few Ads
Oct 20 2008 // It’s a Master Strategy Implemented by Daily Tactics There are a lot of unfounded rumors about the relationship between marketing and selling. Some say that the two are one and the same. Others whisper that marketing...
Wausau Signature Agency Names Nederloe Zone Marketing Director
Sep 19 2008 // Jean Nederloe was named Marketing Director for the North Zone operations of Wisconsin-based Wausau Signature Agency (WSA). Nederloe is based in WSA’s Milwaukee office and will work in conjunction with marketing...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
Managing and Using Information to Grow an Agency
Sep 1 2008 // Eight Good Reasons to Get Your Database Efforts Underway The word “marketing” may conjure up images of the fast-paced world of television advertising, a piece of direct mail that catches your attention, an...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Challenges and Strategies for the 21st Century Independent Agency
Aug 4 2008 // The letter from the Palatine Insurance Co. to the independent insurance agency, written in the dawn of a new century began: “The insurance business is experiencing perilous and unprecedented challenges …”...
Growing Your Insurance Agency Just Got A Lot Easier with InsuranceLeadz.com
Jul 10 2008 // As an insurance agency you know how important your existing customers are but for your business to grow and prosper new business is extremely important. It doesn’t matter whether you are selling home insurance, auto...
Venture Names Shaffer, VP of National Sales & Marketing
May 22 2008 // Venture Insurance Programs, based in West Chester, Pa., named James M. Shaffer as vice president of sales and marketing. In this position, Shaffer will oversee all Venture sales and marketing efforts across all the...
Top Agencies Have Strategies to Weather Soft Market
May 7 2008 // Insurance Journal readers were reminded by our recent coverage on how agents are faring in the recession that the effects of the economic downturn vary by agency and region. Some agencies and customers are feeling the...
Seminars Help Generate New Sales and Marketing Techniques
May 5 2008 // Catherine recently attended a CIC Ruble seminar on Sales & Marketing in San Diego, Calif. The instructors were all very good and their information was timely and useful. We thought we should highlight the great sales...
Florida Agent Bucks Trends With Growth, Recruitment Strategies
Apr 21 2008 // Riemer’s on a collecting spree that includes new employees, green offices, Rolex watches and cookie jars When Fireman’s Fund introduced its Green-Gard program covering environmentally sound commercial building...
Agency Strategies for Surviving a Recession
Apr 7 2008 // Agents who have lived and worked through previous recessions say business fundamentals that make sense in any economic environment ring doubly true in down times. “To weather the storm, agents need to do what they...
Strategies for Agents in a Recession
Apr 7 2008 // Despite soft market conditions and a downturn in the economy, it’s still a good time to be an agent, says Leonard Brevik, president and CEO of National Association of Professional Insurance Agents. “There are a...
