Latest Agency Growth Headlines
All the headlines from our Agency Growth Topic Page, ordered by recency.
Strong Brand Leads List of Critical Marketing Factors for Agents
Jun 17 2010 // Carrier marketing support matters to independent agents — and having a strong carrier brand is considered especially important. High brand recognition matters more to agents handling personal lines, but is also...
The Right Relationship Chemistry Can Increase Sales, Create Succession Plan
Jun 7 2010 // As John Lennon and Paul McCartney could tell you, sometimes you just need a little help from your friends. And in the insurance agency business – where building relationships are key to success – that friend...
Top 10 Tips to Help Agents Improve Their Careers
Jun 7 2010 // Relationships, Time Management, Reputation and Professional Development Pays Off Everyone loves top 10 lists, and I’m no exception. There is something inherent in human nature to want to quantify and rank things....
Sales Strategies in Difficult Times
Jun 7 2010 // Price, Renewals, Cross Selling and More The weak economy and continued soft market still has a stranglehold on insurance agents. Most agents are doing a good job on retention. However, lower premiums (and commissions)...
North Dakota Workers’ Comp Agency Proposes 3% Rate Increase
Apr 9 2010 // North Dakota’s workers compensation agency is proposing a 3.3 percent average increase in its rates, starting in July. Agency director Bryan Klipfel says most of the increase is because of North Dakota’s rising...
Court-Side Lessons: Insurance Agency Management Tips Before Tip Off
Apr 5 2010 // Insurance agents might want to take notes during tonight’s NCAA championship game between Butler and Duke. While NCAA men’s basketball tournament referee and insurance agent Gary Maxwell won’t tell you...
How P/C Agents Can Increase Sales through Employee Benefits
Apr 5 2010 // Broaden Your Agency’s Reach Through Education and Marketing In today’s still challenging economic environment, employees are increasingly looking at employee benefits as a way to strengthen their personal...
Lobell Joins Insurance Marketing & Sales Society Designation Programs
Mar 10 2010 // Rhonda Lobell has signed on as sponsor for the American Insurance Marketing & Sales (AIMS) Society Certified Professional Insurance Agent (CPIA) designation programs in Louisiana and Mississippi. A 30-year insurance...
Will Gay Marriage Bring Marketing Opportunities for Agents?
Mar 7 2010 // In business, change brings opportunity. And when it comes to the wave of states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for same-sex couples. And why not?...
Simplified Generational Marketing for Small Agencies
Mar 7 2010 // Targeting the Needs of the Past, Present and Future Virtually every insurance marketing expert proclaims that to sell policies to each new generation, you must approach them differently than their predecessors. And of...
Will Gay Marriage Bring New Marketing Opportunities for Agents?
Feb 26 2010 // In business, change brings opportunity. And when it comes to states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for wedded gay couples. The “gay...
Lee & Mason Increases Limits on Insurance Agents’ Professional Liability
Feb 19 2010 // Lee & Mason Financial Services, Inc. has increased its limits for insurance agents’ errors and omissions coverage from $5 million to $10 million. Insurance agents E&O coverage, with limits of up to $10...
Combined Agents Group Premiums Grow to $410M in 2009
Feb 18 2010 // Austin, Texas-based Combined Agents of America LLC (CAA) announced it achieved more than $410 million in combined property and casualty premiums and more than $53 million in revenue for 2009. The group, which recorded...
Four Steps to Using Agency Technology for Target Marketing
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Four Steps to Using Agency Technology for Target Marketing
Feb 7 2010 // Conducting a target marketing campaign used to be cumbersome and expensive. Today, with an up-to-date agency management system, getting started is a snap. It still takes persistence to succeed, but getting going...
Will Gay Marriage Bring Marketing Opportunities for Agents?
Jan 24 2010 // The Market Is Huge, but Some Independents Say It’s Difficult In business, change brings opportunity. And when it comes to the rapid wave of states that have recently legalized gay marriage, some see a marketing...
How Small Group Partnerships Help Agencies to Grow Employee Benefits Revenue
Jan 24 2010 // Gibson Insurance Group, Bolton & Co. Tell Their Tales of Growth In today’s challenging economic environment, property/casualty brokers are struggling to thrive. Toss in management of increasingly complex employee...
Captives Fuel Growth and Income for Agency Owners
Dec 30 2009 // In times like these, where the insurance industry is now in its fifth year of a soft market, the use of an agency captive insurance company can spark both revenue and profits to improve an agency’s overall financial...
Insurance Agents Move to Beat of Rock ‘n Roll Marketing
Dec 22 2009 // How Adam DeGraide, a rock ‘n roll bass player and band promoter who founded Astonish Results, plans to transport independent insurance agents into marketing cyberspace with his own digital elixir. Will agents drink...
The Seven Universal Rules of Sales and Marketing
Dec 21 2009 // In today’s economic climate, it’s difficult to find consistency. Business is changing at a rapid rate in every industry, and insurance is no different. As everything from the internet to the classic bear and...
