Latest Digital Marketing Headlines
All the headlines from our Digital Marketing Topic Page, ordered by recency.
E&O Insights: Social Media Can Be Your Friend or Foe
Apr 2 2012 // Effective use of the various forms of social media can play a huge role in the success of your business. Therein is the crux of the issue — “effective use.” To simply start using social media such as Twitter,...
Social Media Patent War Looms as Yahoo Threatens Facebook
Feb 28 2012 // Yahoo has demanded licensing fees from Facebook for use of its technology, the companies said on Monday, potentially engulfing social media in the patent battles and lawsuits raging across much of the tech sector. Yahoo...
Europe’s Risk Managers Concerned by Social Media Reputation Damage
Oct 24 2011 // The U.S. isn’t alone in having to deal with the increased threats from social media and the potential they pose to reputation risk, as well as the protection of confidential information. These risks are also becoming...
SEO Marketing is Sooooo 90s. Wait, What!?
Oct 7 2011 // If you haven’t heard of the term SEO yet and don’t know of its power in the marketing world: the 90’s called and they want their Game Boy back. It’s 2011 and the search engine optimization business...
Politicians, Investors Worry Over Shrinking Middle Class, Role of Social Media
Sep 22 2011 // The rising gap between rich and poor in nearly every country, rich or poor, went largely ignored during the decades of globalization-fueled boom. But with large parts of the world in financial crisis, ending the time when...
17 Ways to Limit an Agency’s Risk in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Agents Speak Out on Social Media
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Agents Speak Out on Social Media
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Agents Chime In on Social Media
Jul 18 2011 // A recent InsuranceJournal.com poll on agents’ use of social media elicited a number of comments from agents: “Fairly recently, our agency began to embrace social media as a viable tool. We have coordinated FB...
Guidelines to Limit an Agency’s Risks in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jun 14 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jun 6 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Actuaries Urged to Get Involved in Insurers’ Social Media Strategies
Jun 3 2011 // Actuaries are being urged to lend their expertise as insurers get more involved in using social media tools to connect with policyholders and prospects, tools that are producing metrics ripe for expert analysis. Actuaries...
Disaster Plan Should Include Social Media, Says Hurricane Center
May 20 2011 // Nobody is going to push the “like” button for a hurricane, but the National Hurricane Center hopes to get some Facebook fans for its storm advisories. The hurricane center joined the online social network in...
Survey Shows Opportunity for Carriers to Support Agents in Social Media
May 16 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today. Seven of 10 independent agents and brokers believe it is important...
Survey Shows Opportunity for Carriers to Support Agents in Social Media
Apr 14 2011 // The majority of agents and brokers say using social media is important for business, yet many report not using social media tools in their business today. Seven of 10 independent agents and brokers believe it is important...
Social Media Package Policy Provides Answer to New Exposures
Mar 7 2011 // Instant messaging, electronic newsletters, online gaming, discussion forums such as chat rooms and online dating Web sites just to name a few — these are the new ways we communicate and interact with one another. Social...
Monitor Liability Offers Social Media Endorsement for EPL
Feb 17 2011 // Monitor Liability Managers, LLC has introduced a new social media endorsement for its employment practices liability (EPL) insurance policies. The endorsement defines social media and workplace bullying, expands the...
Use Digital Marketing to Attract Smart Young Producers
Nov 14 2010 // Young Hires Serve as Both Teachers and Student In one way, today’s high unemployment rate is helpful in the agency business. It assists when it comes to recruiting new, youthful producers. There are tons of young,...
