Latest Digital Marketing Headlines
All the headlines from our Digital Marketing Topic Page, ordered by recency.
Using Social Media Responsibly
Oct 8 2012 // Social media are changing the way insurance professionals do business. How can these forms of media, such as Pinterest, Twitter, Facebook and LinkedIn, help make your business more successful? And how can you protect...
N.Y. Man Harnesses Social Media to Protest Against Progressive
Aug 15 2012 // Progressive Corp. is getting a lot of attention in the social media world this week. But it’s clearly not the kind of attention the insurer wants to get. On Monday, a New York-based comedian named Matt Fisher posted...
How to Find Success Using Social Media
Jul 2 2012 // With all the hype about social media, it’s easy to believe you’re missing an immense opportunity if you are not participating. Yet hundreds of Twitter accounts, Facebook business pages and LinkedIn profiles...
So Many Social Media Sites, So Little Time
Jun 13 2012 // Congratulations. You’ve set up your company’s Facebook, LinkedIn, and Twitter accounts. Now you just have to log into each one, post updates, start discussions, tweet, read comments, check analytics to see how...
Social Media Postings Lead to Firing of Texas Executive
May 15 2012 // Houston-based Francesca’s Holdings Corp. reported it has fired its chief financial officer, saying that he improperly communicated company information through social media. But the women’s clothing retailer...
Seriously? Another Social Media Site?!
Apr 9 2012 // We all know social media sites can drive traffic to your site and help you climb the SEO ladder (check out Honey’s blog post about SEO). And I’m sure your business is already on a few of them. Facebook, Twitter...
50 Awesome Social Media Ideas for Insurance Agencies
Apr 2 2012 // Social media is a good marketing tool when used wisely. Today’s agencies are creating interaction among fans while developing promotions that generate revenue. The following includes 50 marketing ideas that agencies...
E&O Insights: Social Media Can Be Your Friend or Foe
Apr 2 2012 // Effective use of the various forms of social media can play a huge role in the success of your business. Therein is the crux of the issue — “effective use.” To simply start using social media such as Twitter,...
Social Media Patent War Looms as Yahoo Threatens Facebook
Feb 28 2012 // Yahoo has demanded licensing fees from Facebook for use of its technology, the companies said on Monday, potentially engulfing social media in the patent battles and lawsuits raging across much of the tech sector. Yahoo...
Europe’s Risk Managers Concerned by Social Media Reputation Damage
Oct 24 2011 // The U.S. isn’t alone in having to deal with the increased threats from social media and the potential they pose to reputation risk, as well as the protection of confidential information. These risks are also becoming...
SEO Marketing is Sooooo 90s. Wait, What!?
Oct 7 2011 // If you haven’t heard of the term SEO yet and don’t know of its power in the marketing world: the 90’s called and they want their Game Boy back. It’s 2011 and the search engine optimization business...
Politicians, Investors Worry Over Shrinking Middle Class, Role of Social Media
Sep 22 2011 // The rising gap between rich and poor in nearly every country, rich or poor, went largely ignored during the decades of globalization-fueled boom. But with large parts of the world in financial crisis, ending the time when...
17 Ways to Limit an Agency’s Risk in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Agents Speak Out on Social Media
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Agents Speak Out on Social Media
Jul 18 2011 // An Insurance Journal poll on agents’ use of social media conducted in January and February showed that 62 percent of respondents’ agencies had some involvement in social media. Granted, there were only 13...
Agents Chime In on Social Media
Jul 18 2011 // A recent InsuranceJournal.com poll on agents’ use of social media elicited a number of comments from agents: “Fairly recently, our agency began to embrace social media as a viable tool. We have coordinated FB...
Guidelines to Limit an Agency’s Risks in Social Media
Jul 18 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jun 14 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
Guidelines to Limit an Agency’s Risks in Social Media
Jun 6 2011 // Social media has become a powerful way for members of the insurance community to communicate with clients, prospects, referral sources, underwriters and colleagues. However, improper usage can result in serious...
