Latest Digital Marketing Headlines
All the headlines from our Digital Marketing Topic Page, ordered by recency.
3 Imaginative Approaches to Agency Marketing in the Entertainment Age
Aug 16 2010 // GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s prolonged use of the gecko, State Farm’s whyagent.com Web site,...
Agency Marketing Must Move Online and Beyond Yellow Pages
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free — and they’re a good way to build...
3 Imaginative Approaches to Agency Marketing in the Entertainment Age
Aug 16 2010 // Agents Must Employ Creative Insurance Marketing … or Else GEICO, State Farm, Progressive, e-surance and other major insurance marketers currently employ humor in their advertising. There’s GEICO’s...
Agency Marketing Must Move Online and Beyond
Aug 16 2010 // Insurance agents could be more effective with their marketing efforts by incorporating online tools into their advertising strategy. After all, online resources often are free – and they’re a good way to build...
The Growing Risks of Social Media
Jul 12 2010 // Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why companies are paying more attention to social media these days...
How to Manage the Growing Risks of Social Media
Jul 5 2010 // Advertising, Defamation, Privacy and Security Laws All at Issue Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why...
Agents Aren’t Quite Ready for the Social Media Revolution
Jun 7 2010 // LaRocco lamented that only 48 percent of independent insurance agents have Web sites, and of those, only about 20 percent keep the sites updated. The insurance industry is not as quick to adapt to change as other...
Agents Aren’t Quite Ready for the Social Media Revolution
May 17 2010 // The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael LaRocco,...
Agents Aren’t Quite Ready for the Social Media Revolution
May 3 2010 // The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael LaRocco,...
Insurance Agents Not Quite Ready for Social Media Revolution
Apr 26 2010 // “The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael...
Poll: 26% of Small Firms Use Social Media for Workers’ Comp Information
Mar 31 2010 // The majority of small businesses (52 percent) believe having a social media presence is important for companies, according to a poll commissioned by Employers, a small business workers’ compensation insurer. The poll...
Consultant: Social Media Can Drive Traffic to Agency’s ‘Home Base’
Mar 24 2010 // One of the primary reasons why insurance agents don’t jump into the world of social media — such as blogging, Facebook, Twitter, LinkedIn, YouTube, and the myriad other Web-based avenues for reaching out to the...
Texas’ Preferred Personal Insurance Agency Writes More With Social Media
Mar 18 2010 // Gartner research shows mobile consumers spent $4.2 billion in 2009 at mobile applications stores, and that figure is expected to jump to $30 billion by 2013, said George Redenbaugh, assistant treasurer and senior director...
New York’s Bryan Insurance Gets Personal With Social Media
Mar 18 2010 // There’s no better time for insurance agents and brokers to delve into social networking technologies than now, according to those who study marketing and technology trends. More than four in five U.S. online adults...
California’s Crescenta Valley Insurance Self-Brands With Social Media
Mar 18 2010 // “While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social marketing applications...
Young Adults, Men, High-Earners Top Users of Social Media for Insurance
Mar 12 2010 // A new survey suggests insurers looking into the use of social media for promotion and customer interaction would be smart to target young adults, men and high-income earners. These groups are the most likely to already use...
How New York Insurance Broker Has Used Social Media
Mar 12 2010 // To the 77 percent of independent insurance agencies that don’t have a social media presence, creating a profile and trying to form “friendships” via a computer can be daunting. Once an agency gets online,...
Social Media Creates New Insurable Risks, Opportunities
Jan 22 2010 // When it comes to social media, the insurance industry needs to change how it evaluates risk. That’s the opinion of George Redenbaugh, assistant treasurer and senior director of risk management for eBay, where he is...
The Face of Freakin’ Agency Marketing
Nov 15 2009 // Kool Prophet Promises Astonishing Results We come on down on a mission Your footloose town won’t even know you’re gone Our flying boombox was built to take you Up to teh stars wehre your groove belongs —No...
5 Steps to Using Social Media to Boost Sales
Sep 22 2008 // Whether you’ve been in the insurance agency business a long time or just getting started, utilizing social media tools can be an effective way to boost sales. Think about it. You already spend most of your time...
