Latest Digital Marketing Headlines
All the headlines from our Digital Marketing Topic Page, ordered by recency.
Insurance Agents Not Quite Ready for Social Media Revolution
Apr 26 2010 // “The insurance industry is not as quick to adapt to change as other industries,” but independent insurance agents need to acknowledge that having “a Web presence is non-negotiable,” said Michael...
Poll: 26% of Small Firms Use Social Media for Workers’ Comp Information
Mar 31 2010 // The majority of small businesses (52 percent) believe having a social media presence is important for companies, according to a poll commissioned by Employers, a small business workers’ compensation insurer. The poll...
Consultant: Social Media Can Drive Traffic to Agency’s ‘Home Base’
Mar 24 2010 // One of the primary reasons why insurance agents don’t jump into the world of social media — such as blogging, Facebook, Twitter, LinkedIn, YouTube, and the myriad other Web-based avenues for reaching out to the...
Texas’ Preferred Personal Insurance Agency Writes More With Social Media
Mar 18 2010 // Gartner research shows mobile consumers spent $4.2 billion in 2009 at mobile applications stores, and that figure is expected to jump to $30 billion by 2013, said George Redenbaugh, assistant treasurer and senior director...
New York’s Bryan Insurance Gets Personal With Social Media
Mar 18 2010 // There’s no better time for insurance agents and brokers to delve into social networking technologies than now, according to those who study marketing and technology trends. More than four in five U.S. online adults...
California’s Crescenta Valley Insurance Self-Brands With Social Media
Mar 18 2010 // “While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social marketing applications...
Young Adults, Men, High-Earners Top Users of Social Media for Insurance
Mar 12 2010 // A new survey suggests insurers looking into the use of social media for promotion and customer interaction would be smart to target young adults, men and high-income earners. These groups are the most likely to already use...
How New York Insurance Broker Has Used Social Media
Mar 12 2010 // To the 77 percent of independent insurance agencies that don’t have a social media presence, creating a profile and trying to form “friendships” via a computer can be daunting. Once an agency gets online,...
Social Media Creates New Insurable Risks, Opportunities
Jan 22 2010 // When it comes to social media, the insurance industry needs to change how it evaluates risk. That’s the opinion of George Redenbaugh, assistant treasurer and senior director of risk management for eBay, where he is...
The Face of Freakin’ Agency Marketing
Nov 15 2009 // Kool Prophet Promises Astonishing Results We come on down on a mission Your footloose town won’t even know you’re gone Our flying boombox was built to take you Up to teh stars wehre your groove belongs —No...
5 Steps to Using Social Media to Boost Sales
Sep 22 2008 // Whether you’ve been in the insurance agency business a long time or just getting started, utilizing social media tools can be an effective way to boost sales. Think about it. You already spend most of your time...
Darwin Pro to Acquire Florida’s Agency Marketing Services
Nov 28 2007 // Darwin Professional Underwriters, Inc. has joined with the lawyers professional liability experts at Wolf Professional Risk in Tampa, Florida to acquire Agency Marketing Services, Inc. of St. Petersburg, Florida. The...
When to Create an Agency Marketing Department
Dec 5 2005 // Agencies that establish an effective centralized marketing department as part of an overall strategic plan will experience a significant competitive edge over their competitors who do not have such a department. This is...
When to Create an Agency Marketing Department
Dec 4 2005 // Agencies that establish an effective centralized marketing department as part of an overall strategic plan will experience a significant competitive edge over their competitors who do not have such a department. This is...
Insurance.com Announces Online Marketing Partnerships
Jul 17 2001 // Insurance.com(SM), a Fidelity Investments company, announced a series of strategic online marketing agreements with AOL-Time Warner (AOL), Bloomberg, Bankrate (RATE), Yahoo! (YHOO), Multex (MLTX), and Learning...
CDMS Unveils Digital Marketing Product Solutions
Aug 17 2000 // Eugene, Ore.-based Consolidated Document Management Services (CDMS) announced its partnership with Eugene Print to provide digital marketing and print service solutions to the insurance and financial services industry...
