Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Florida Commissioner McCarty Asks FEMA for NFIP Rate Data by Dec. 15
Oct 5 2015 // Florida Insurance Commissioner Kevin M. McCarty has followed through on his promise to State Senator Jeff Brandes to investigate the National Flood Insurance Program’s (NFIP) rating practices of Florida insureds. In...
Public’s Perception of Insurance Is Reality – Accept Reality
Oct 5 2015 // Perception is reality. The general public’s perception of reality relative to insurance is that personal insurance, especially auto, is a commodity. Their perception ranges from it being a government conspiracy...
Volkswagen to Recall 11 Million Vehicles for Diesel Fix
Sep 29 2015 // Volkswagen announced plans on Tuesday to refit up to 11 million vehicles and overhaul its namesake brand to try to move on from the scandal over its cheating on diesel emissions tests. New Chief Executive Matthias Mueller...
Europe’s Rich Families – Such as EXOR’s Agnellis – Turn Dealmakers
Sep 29 2015 // John Elkann, the leader of Italy’s billionaire Agnelli family, has a way of preparing his relatives for a big takeover battle that you won’t see at your everyday company. In June, he gathered two branches of...
Clinton Targets High Drug Prices, Consumer Marketing
Sep 23 2015 // U.S. Democratic presidential candidate Hillary Clinton proposed on Tuesday a $250 monthly cap on out-of-pocket prescription drug costs and other measures to stop what she called “price gouging” by...
Which of These Competitors Should You Worry About?
Sep 21 2015 // Just like everything else in the world, insurance sales competitors change with the times. Some are well-financed operations with a strong retail presence or online superpowers. Others are more traditional in nature but...
Marketers Have Lost Control of Insurance Buying Process
Sep 7 2015 // After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly,...
UK’s PI Insurance Sector Expected to Grow by Almost 6% Annually: Report
Aug 27 2015 // The professional indemnity and directors & officers insurance sector has grown constantly since 2012 and is expected to continue the upward trend until at least 2019, according to the findings of a new report by...
Nationwide Rebrands Crestbrook, Expands Affluent Client Offerings to 4 States
Aug 26 2015 // Nationwide Private Client insurance products and services for affluent clients are now available in four new states: Alaska, Idaho, Minnesota, and Tennessee, bringing the total number of states served to 16. Nationwide...
How to Know What Insurance Customers Want
Aug 25 2015 // What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance...
Association of National Advertisers Launches Patent Troll Insurance
Aug 25 2015 // The ANA (Association of National Advertisers) has launched an insurance program to protect marketers against the expense of Patent Assertion Entities (PAEs), often known as “patent trolls.” PAEs are firms with...
LifeInsurance.sucks, NewYork.sucks, Dyson.sucks: Tales from the Feared Domain
Aug 21 2015 // The launch of the “.sucks” domain back in March sent a wave of panic through company public relations teams. The idea that someone could tarnish a brand name by cyber- squatting on, say, Vodafone.sucks,...
Corporate Advertisers’ Group Offers Patent Troll Insurance
Aug 19 2015 // The Association of National Advertisers has launched an insurance program to protect marketers against the expense of Patent Assertion Entities (PAEs), often known as “patent trolls.” Companies can face...
Progressive Insurance CEO on 5 Macro Trends of Note
Aug 19 2015 // By his own admission Progressive Insurance CEO Glenn Renwick (and his company) may not be right about the impact certain macro trends will have on the insurance industry, but in his view “it’s important to have...
Marketers Have Lost Control of Insurance Buying Process
Aug 18 2015 // After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly,...
High Beef Prices Fuel Rustling Revival in Texas, Plains States
Aug 17 2015 // Doug Hutchison wears a badge and carries a gun but his most effective weapon in the pursuit of livestock thieves in the nation’s largest cattle-producing territory may be his smartphone. With it, Hutchison, one of 30...
Progressive CEO Renwick’s 5 Macro Trends of Note
Aug 17 2015 // By his own admission Progressive Insurance CEO Glenn Renwick (and his company) may not be right about the impact certain macro trends will have on the insurance industry, but in his view “it’s important to have...
Marketing on the Brain
Aug 17 2015 // The 101 Sales, Marketing and Management Ideas featured in this issue came from agents, managers, columnists, consultants, researchers, techies, editors and others. We cast a wide net. Even Steve Jobs and Teddy Roosevelt...
101 Sales, Marketing & Management Ideas
Aug 17 2015 // Fellow agents, Insurance Journal readers, experts, educators, marketing professionals, along with Theodore Roosevelt, Steve Jobs, Zig Ziglar, CNBC’s Kelly Evans, Harvard Business Review and Fortune magazine have been...
Health, Wealth, Technology Drive Graying of America’s Roadways
Aug 13 2015 // Richard Emmons, 83, likes to spend his weekends cruising around in a 1995 Jaguar convertible with a big 12-cylinder engine. His weekday drive is either a 2009 Volkswagen Eos or the $82,000 Audi A8 sedan he bought in...
