Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Auto Claims Hit Allstate’s Q2 Results
Aug 5 2015 // Allstate Corp. reported net income fell to $355 million in the second quarter, down from $645 million, as the insurer coped with rising auto claims costs. The Allstate brand suffered an underwriting loss for the...
Progressive CEO Renwick’s 5 Macro Trends of Note
Aug 3 2015 // By his own admission Progressive Insurance CEO Glenn Renwick (and his company) may not be right about the impact certain macro trends will have on the insurance industry, but in his view “it’s important to have...
Midwest – People
Jul 20 2015 // Church Mutual Insurance Co., based in Merrill, Wis., added Laura J. Hughes as chief marketing officer. She has more than 20 years of experience and an emphasis on the financial services industry. Prior to joining Church...
How to Deal With Humans (Customers) Who Prefer a Digital Interface to a Real Face
Jul 20 2015 // Flying drones and self-driving vehicles are being readied for everyday use — and we are not amazed. That’s because, in our industry, we focus on the practical instead of the stupefying: looking at the various...
Westfield Insurance Adds Hahn to Lead Marketing, Communications
Jul 14 2015 // Westfield Insurance, a super-regional property and casualty insurance carrier based in Westfield Center, Ohio, has hired Robyn Hahn as the new role of Group Marketing and Communications Leader. Hahn will assume overall...
Amtrak Concedes to Liability in Philadelphia Train Derailment Cases
Jul 13 2015 // Amtrak said it will concede that it’s liable for most damages caused by the May 12 train derailment in Philadelphia that killed eight passengers and injured dozens. The railroad acknowledged Friday in responses to...
Hughes Named Chief Marketing Officer at Church Mutual Insurance
Jun 29 2015 // Church Mutual Insurance Co., based in Merrill, Wis., announced Laura J. Hughes will join the company as chief marketing officer effective July 6, 2015, and report directly to CEO Michael Ravn. Laura Hughes With more than...
Hiscox Strengthens UK Motor Offering with Purchase of RH Specialist Insurance
Jun 26 2015 // Bermuda-based specialist insurer Hiscox announced it has reached an agreement with Willis to acquire its specialist UK classic car business, RH Specialist Insurance. This acquisition complements Hiscox’s existing...
CAMICO Wins IMCA Marketing Award; Allstate, Hartford, Jackson Also Honored
Jun 25 2015 // CAMICO won the SAMMY Award for overall Best of Show in insurance industry marketing and communications at the annual Insurance Marketing and Communications Association (IMCA) Showcase Awards gala this week in...
IMCA Presents ‘Innovation Torchbearer Award’ to Insurance Information Institute
Jun 23 2015 // The Insurance Information Institute (I.I.I.) has been awarded the 2015 Innovation Torchbearer Award at the Insurance Marketing & Communications Association’s (IMCA) 2015 Annual Conference in Nashville, Tenn. The...
U.S. Sues Wisconsin’s Spectrum Brands over Coffee Pot Handles
Jun 19 2015 // The U.S. Consumer Product Safety Commission is suing Middleton, Wis.-based Spectrum Brands for allegedly failing to report a problem with coffee pot handles that could detach, creating a risk of burns. The lawsuit was...
Study: Agencies That Use Technology Experience More Growth
Jun 16 2015 // A new study shows that insurance agencies that use technology in sales and marketing, managing customer relationships and other sales processes sell up to 43 percent more policies per producer than agencies that rely less...
Stephen Catlin Addresses MMC Young Professionals Global Forum 2015
Jun 12 2015 // In his address to the MMC Young Professionals Global Forum 2015 Stephen Catlin, Executive deputy chairman of XL Group, urged young insurance professionals to demonstrate “courage, determination and conviction”...
High-Growth Agencies Build Business Differently: Survey
Jun 10 2015 // A survey of high growth insurance firms conducted and released late last year by a Texas-based consultant found that such organizations hire differently and produce business differently than low growth firms. They also...
Florida Gun Owners Without Permits Get Exemption for Hurricanes
Jun 3 2015 // Florida gun owners who don’t have a concealed weapons permit can now take their firearms with them while fleeing a hurricane. Not that it’s been a big problem in Florida in the past. No one can cite an example...
Patriot National Acquires Brandywine Insurance Advisors in Pennsylvania
May 26 2015 // Fort Lauderdale, Florida-based Patriot National Inc. announced that it has acquired Brandywine Insurance Advisors, a specialty insurance brokerage focusing on the construction industry. Patriot National said the total...
Chubb Hires 3 from Fireman’s Fund High-Net-Worth Team
May 18 2015 // Three insurance professionals with experience in the high-net-worth customer segment have joined Chubb Personal Insurance (CPI). Jennifer Celmer, Robert Haibi and Eric Shanks have been appointed to management roles at...
Southern California Insurance Scammers Busted For Felony Fraud
May 18 2015 // Anthony Riste, 45, and Brandy Riste, 22, both of Los Angeles, Calif., were arrested on two felony counts of insurance fraud after they allegedly conspired with Bobby Vlado, 40, to defraud Alliance United Insurance Co. out...
Etsy Sued by Investors Alleging Firm Hid Products’ Trademark Risks
May 17 2015 // Etsy Inc. is facing fraud claims from investors after allegations that millions of items sold through its online crafts and specialty wares marketplace likely violate trademarks. Investors filed a proposed class action...
Milestones in Leadership Conference in Southern California ‘Experiential’
May 11 2015 // More than 350 business owners and decision makers attended the annual “Milestones In Leadership Summit” in Southern California earlier this month. The event, created by Ronald J. Hoefer, owner and CEO of...
