Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Insurance Policies – Too Clever by Half
Jan 12 2015 // I recently bought one of the new airline travel insurance policies. I’m on planes all the time visiting agencies and speaking across the country, so this new product appealed greatly to me. Many of my flights suffer...
Independent Agents See Carriers’ Online Sales As Major Threat: Accenture Survey
Jan 11 2015 // Independent insurance agents’ strengths in customer service and risk management could be challenged by changing consumer behaviors, new technologies and the evolving competitive landscape, according to a new report...
Allstate Realigns Customer Units; Promotes Winter, Other Executives
Dec 17 2014 // The Allstate Corp. announced organizational and leadership changes in its personal lines management, agency distribution, multiple-customer operations and technology that CEO Thomas J. Wilson says prepare the company to...
It’s Time to Think and Act Like a Startup – Again
Dec 15 2014 // It’s almost the New Year and that means a fresh start for every independent agent. But it’s not just the calendar that needs to begin again; your agency needs to as well. It needs to reimagine itself as a...
ACE Announces 2 Accident and Health Appointments in the Nordics
Dec 10 2014 // ACE Group announced two appointments in its Nordic accident and health (A&H) team, as part of its ongoing investment in the development of its consumer insurance offering in the region. Jessica Bååthhas been...
Atlas General Insurance Services, LLC Expands Texas Presence with the Addition of Underwriting and Marketing Personnel
Dec 2 2014 // San Diego, CA, December 2, 2014– Atlas General Insurance Services, LLC, a national multi-line program manager, announces the expansion of its Texas presence with the hiring of key marketing and underwriting...
ACE Announces Senior EMEA Accident & Health Appointments
Nov 24 2014 // ACE Group announced two appointments in its EMEA accident and health management team, as part of its ongoing investment in its consumer insurance offering across the region. Joel Laventure has been appointed to the new...
Coping With the Digital – Traditional Communication Dilemma
Nov 17 2014 // It’s a fatal mistake to disregard the massive impact of digital marketing and selling. Insurance shopping is diving headlong into this direction and every forward-thinking agency must accept it as inevitable. But...
Pet Insurance Outpaces Accident-Health in Sales Growth
Nov 13 2014 // Maria Makara didn’t hesitate to insure her two new dogs. That’s because they’re family. Her previous pet, a Yorkshire terrier, died in 2013 after contracting pancreatitis and Cushing’s disease....
Spending on Agents Always Beats Spending on Ads
Nov 3 2014 // A recent research report published by Cliff Gallant and Matthew Rohrmann of Nomura Equity Research concludes that spending on advertising beats spending on insurance agents. Once again Wall Street gets it wrong! Their...
Kentucky OxyContin Case Against Purdue Pharma Leads Fight Over Opioid Abuse
Oct 22 2014 // No one rises as Circuit Judge Steven Combs enters his courtroom in Pikeville, Kentucky. Combs wears a white shirt and yellow tie, no robe. Lawyers approach the bench as their cases are called, shake the judge’s hand...
Brandt Joins Esurance in California as Chief Claims Officer
Oct 14 2014 // Esurance has Eric Brandt managing director and chief claims officer. Brandt will oversee the strategic direction and management of Esurance’s claims function. Brandt will report to Gary Tolman and be based at...
How I Grew My Client’s Facebook Page ‘Likes’ by 500%
Oct 6 2014 // I was recently driving toward Tahoe and passed a vacant billboard. In bold lettering against a blank white background a sign proudly proclaimed, “2.2 Million Views a Month.” Since I had just met with a client...
Andy Weitz Joins Aon as SVP of Global Marketing & Communications
Sep 30 2014 // Aon plc announced that Andy Weitz, 37, will become senior vice president of global marketing and communications on October 1st. Weitz was most recently president and CEO of the U.S. region for Hill + Knowlton Strategies, a...
Allianz to Assume Fireman’s Fund Commercial Lines; Future of Personal Lines Uncertain
Sep 17 2014 // German insurance giant Allianz said it will absorb the commercial lines business of its U.S. subsidiary Fireman’s Fund Insurance Co. into one of its own global divisions. Meanwhile, after days of declining to...
Nationwide Names Executives, Divisions Under One-Brand Strategy
Sep 11 2014 // Nationwide Mutual Insurance Co. has realigned its internal structure and named new division leaders, one week after announcing it is bringing all of its product lines under the single brand, Nationwide. Last week...
Report from California Agency Looks at Millennials, Baby Boomers
Sep 8 2014 // Millennials are driving a greater need for a more flexible auto insurance market, while Baby Boomers are proving new opportunities for independent agents, according to a study from a general agency headquartered in San...
Nationwide to Realign Under Single Brand; Drop Harleysville, Scottsdale Names
Sep 3 2014 // Nationwide Mutual Insurance Co. said it will unite all of its products and subsidiaries under its most recognizable brand— Nationwide — and drop the use of Harleysville Insurance, Scottsdale and names of other...
Friedlander Elected President of IMCA
Sep 2 2014 // Mark Friedlander of The Main Street America Group has been elected president of the Insurance Marketing & Communications Association (IMCA). The association also announced its 2014-2015 officers and other board...
Nationwide Eyes Growth in New Jersey Auto Insurance Market
Aug 29 2014 // Nationwide Mutual Insurance Company has begun selling its Nationwide-branded auto insurance in New Jersey this month for the first time since 1981. “So we’ve been writing business now for about two weeks and so...
