Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
XL Catlin Unified Brand Launched With Global Marketing Campaign
May 5 2015 // Following the completion of XL Group plc’s acquisition of Bermuda-based Catlin Group Limited on May 1, XL and Catlin have officially joined operations and launched a new brand, XL Catlin. A new global marketing...
Chicago Agent Glad She Made the Captive-to-Independent Leap
May 4 2015 // Making the jump from a being a captive agent to an independent one is not for the faint of heart, says one veteran Chicago-based agent. But Sharon Robles has no regrets, none at all. Sharon RoblesRobles was a successful...
Esurance Becomes Baseball’s Exclusive Auto Insurance Partner
Apr 29 2015 // Esurance has become Major League Baseball’s exclusive auto insurance partner in a multiyear agreement that includes title sponsorship of the sport’s new all-digital All-Star balloting. Neither MLB nor Esurance,...
Brand Damage, Financial Head Aon’s Survey of Top 10 Global Risks
Apr 27 2015 // Aon Risk Solutions, the global risk management business of Aon plc, has unveiled the key risks as identified by its clients across the globe. Cyber risk made the list for the first time in the No. 9 spot, which the...
The Hartford Names Bromage as Chief Marketing Officer
Apr 22 2015 // The Hartford has named Kathy Bromage as chief marketing and communications officer. Bromage joined The Hartford in 2004 as chief marketing and strategy officer for Personal Lines, where she was responsible for strategic...
Chicago Agent Glad She Made the Captive-to-Independent Leap
Apr 20 2015 // Making the jump from a being a captive agent to an independent one is not for the faint of heart, says one veteran Chicago-based agent. But Sharon Robles has no regrets, none at all. Robles was a successful captive agent...
Trunk Joins Lighthouse Property Insurance in the Carolinas
Apr 15 2015 // Lighthouse Property Insurance Corp. has hired George Trunk as senior marketing representative of both North and South Carolina. George Trunk Trunk comes to Lighthouse with more than 28 years of experience in the insurance...
Sales & Sales Gurus
Apr 6 2015 // Every day I receive at least a half dozen emails from firms promising to increase my sales if I pay them thousands, and sometimes tens of thousands, of dollars. I see website developers promising to increase my...
Intygral – New Leadership, New Corporate Name with A Fresh Vision for Insurance Industry Digital Marketing System
Mar 25 2015 // New Identity Reflects Increased Focus on Expanding Collaboration and Successful Partnerships with Insurance Agencies Warwick, RI, March 25, 2015 – More than 70 percent of consumers turn to the Internet first – via...
Philadelphia Insurance Promotes 3 in Marketing
Mar 25 2015 // Philadelphia Insurance Companies has promoted one vice president and two regional vice presidents in marketing. Matthew Carroll assumes the position of regional vice president of marketing in the insurer’s West...
10 Practical Ways to Pump Up Your Agency’s Volume
Mar 23 2015 // There are endless ways to grow your agency. Yet today, pretty much all you hear about is using social media and establishing a strong mobile presence. These biggies are essential weapons in your agency’s arsenal, but...
4 Reasons Direct Mail Should Be Part of Your Plan to Acquire New Customers
Mar 9 2015 // As an independent insurance agent you’re an expert in many things. You understand the right questions to ask in order to provide the right level of coverage. You know how to overcome price sensitivity by explaining...
Florida Republicans Propose Medical Marijuana Bills to Appease Voters
Feb 26 2015 // Republicans lawmakers in Florida who once opposed medical pot are now embracing it, motivated by the strong show of support from voters and worried that another constitutional amendment during next year’s...
CGSC North America Nabs 3 Senior Executives
Feb 23 2015 // Wholesale broker CGSC North America has made three senior appointments in its business development, partnerships and marketing operations. All three will report to Tom Ruggieri, who last October became CEO of CGSC North...
9 Marketing Basics to Recall about Email in the Age of Social Media
Feb 23 2015 // It’s easy to overlook the continued importance of email as a marketing device with today’s digital focus set firmly on social media. Email, as we know it, has been around for about a quarter of a century and it...
Wells Media Announces C-Suite, Managerial Promotions
Jan 28 2015 // Property/casualty insurance media company Wells Media Group announced four C-suite and managerial staff promotions this week. Julie Tinney now serves as chief marketing officer, Josh Carlson has been promoted to chief...
Independent Agents See Carriers’ Online Sales As Major Threat: Accenture Survey
Jan 26 2015 // Independent insurance agents’ strengths in customer service and risk management could be challenged by changing consumer behaviors, new technologies and the evolving competitive landscape, according to a new report...
6 Juicy Excuses for Why Your Agency Didn’t Grow Last Year
Jan 26 2015 // It’s a brand new year. Hopefully last year’s numbers were where you wanted them to be: solid growth, increased revenue and expenses under control. But for those agencies that didn’t add to their book,...
Schroeder Named VP of Marketing Texas-Based ITC
Jan 25 2015 // Insurance Technologies Corporation (ITC), a Carrollton, Texas-based provider of marketing, rating and management software and services, has promoted Becky Schroeder to vice president of marketing. In her new position as...
ACE to Buy Fireman’s Fund Personal Lines; Famous Brand Fading Away
Jan 12 2015 // On Dec. 18, Allianz Group announced that it would sell the U.S. personal lines business of its Fireman’s Fund unit to ACE for $365 million by means of renewal rights arrangement. The merger of the personal lines...
