Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
The Original Search Engine
Jun 2 2014 // In a world where a simple online search can yield a universe of information about insurance products and services in the blink of an eye, it is perilously easy to overlook the key role an age-old human transaction – the...
Tennessee Adjuster Readies for Lengthy Legal Battle with Nationwide Over ‘On Your Side’ Slogan
Jun 2 2014 // A Tennessee adjuster sued by Nationwide Insurance for alleged trademark infringement because he used the company’s slogan, On Your Side, in his firm’s name and marketing, is fighting back in court and on the...
Why Facebook Is Still Relevant for Your Agency
May 19 2014 // Facebook wants companies to pay up. In the past few years, major social media platforms such as Facebook, Twitter, and LinkedIn have started pushing businesses toward promoted posts, paid advertisements, and sponsored...
Penn. Court: Homeowners’ Policy Doesn’t Cover Injury From Insured’s Prank
May 16 2014 // A Pennsylvania appeals court has affirmed this month that a homeowners’ insurer has no duty to defend or indemnify in an underlying case where the policyholder’s teenage son caused an injury to a friend during...
Adjuster Hunkers Down for Lengthy Battle with Nationwide Over ‘On Your Side’ Slogan
May 13 2014 // A Tennessee adjuster sued by Nationwide Insurance for alleged trademark infringement because he used the company’s slogan, On Your Side, in his firm’s name and marketing, is fighting back in court and on the...
Trusted Choice Consumer Portal Funding Now Tops $50M
May 9 2014 // Project CAP, the organization formed to help local independent agents compete in the digital economy under the Trusted Choice brand, has raised $10 million from two additional carrier investors. The capital from the two...
Allstate Q1 Profit Drops on Weather Losses
May 7 2014 // Allstate Corp. reported that higher losses from catastrophes due to severe winter weather cut into profits in the first quarter while higher premiums helped offset the effect. The company reported net income of $587...
2014 IMCA Innovation Torchbearer Award Call for Entries
Apr 24 2014 // Looking for Exceptional Individuals or Organizations in Insurance Marketing and Communications Minneapolis, MN – April 24, 2014 – The Insurance Marketing & Communications Associations (IMCA) is seeking nominations...
Use Social Media to Improve Sales
Apr 21 2014 // Today’s generation is all about social networking. Social networking has become the most popular way to network and promote business. And in the current “tech savvy” environment it’s becoming...
Brett Barnsley Joins OnPoint Underwriting as Director of Tribal Business Development
Apr 17 2014 // Denver, CO, 4/17/14 – OnPoint Underwriting, one of the nation’s leading program managers for Sovereign Nations, announced Brett Barnsley has been appointed director of tribal business development. For nearly 30...
Q&A: Building Trust Between Marketing and Procurement
Apr 15 2014 // IJAM welcomes guest blogger Ken Beaulieu, Senior Director of Marketing and Communications at the Association of National Advertisers. In the following post, Ken recounts his interview with Matt Jauchius, Executive VP and...
N.J. Residents Providing Valuable Storm-Proofing Ideas for Post-Sandy Rebuilding Efforts
Apr 15 2014 // While scientists, politicians and engineers ponder ways to better protect New Jersey from storms like Superstorm Sandy, some of the best ideas are coming from those who suffered the most. As the second summer after Sandy...
Fireman’s Fund Names Hahn Chief Marketing Officer
Apr 8 2014 // Novato, Calif.-based Fireman’s Fund Insurance Co. named Robyn Hahn its chief marketing officer. Hahn is responsible for developing and executing Fireman’s Fund’s marketing and communications...
Esurance Names Gellman Chief Marketing Officer
Apr 8 2014 // Esurance, the direct-to-consumer insurance company, said that Alan Gellman has joined the company as chief marketing officer. Alan GellmanEsurance, Chief Marketing Officer Gellman will oversee all of Esurance’s...
N.Y. Regulator Lawsky Sued by AIG Over Probe Into Unlicensed Insurance
Apr 3 2014 // American International Group Inc. sued to block New York’s top financial regulator, Benjamin Lawsky, from fining it over marketing insurance overseas without a state license, claiming it would be...
Starr Hall is Keynote Speaker at 2014 IMCA Annual Conference
Apr 3 2014 // Top Marketing and Insurance Leaders Scheduled To Share Expertise and Insights June 22-24 in San Diego SAN DIEGO, CA – April 3, 2014 – Starr Hall, Chief Strategy Officer and President, Agency LEAD North America,...
Ferrari Fight Over Facebook Fan Page Tests Social Media Copyright
Mar 27 2014 // Sammy Wasem was 15 when he started a Ferrari fan page that would become one of the most popular car sites on Facebook. Six years later, he is in a legal battle with his favorite Italian sports-car maker in a case that may...
Florida Legislature Seeks to Entice Private Insurers to Sell Flood Policies
Mar 24 2014 // The Florida Legislature is moving forward on a plan to entice private insurance companies to sell flood policies in the state that’s the most vulnerable to storm surge. It’s not clear, though, that many private...
Michigan’s Fremont Insurance Adds Fasi as VP – Marketing and Sales
Mar 17 2014 // Fremont Insurance, a Michigan-exclusive property/casualty insurance carrier with headquarters in Fremont, has hired Rich Fasi as vice president of marketing and sales. Experienced in marketing, product management and...
Call for Entries for 2014 IMCA Showcase™ Awards
Mar 17 2014 // Entries now being accepted for the insurance industry’s longest-running creative awards for marketing and communications professionals Minneapolis – March 17, 2014 – The Insurance Marketing & Communications...
