Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
United Fire Group Simplifies Name to UFG
Mar 16 2014 // Cedar Rapids, Iowa-based insurance company, United Fire Group has simplified its marketing name to UFG and has refreshed its logo to incorporate this change. This is the first significant marketing change the company has...
Adjuster Claims Nationwide’s ‘On Your Side’ Is Deceptive Advertising
Mar 10 2014 // Nationwide Mutual Insurance Co.’s use of the slogan “On Your Side” constitutes false and deceptive advertising because the insurer does not represent insureds as the slogan implies, according to the...
Dandridge Named Marsh & McLennan Communications Chief
Mar 3 2014 // Edward L. Dandridge has joined Marsh & McLennan Companies Inc. as chief communications officer. In this role, Dandridge will be responsible for strategy and leadership of global corporate communications, including...
Retro-Theme Marketing, a Fun Approach to Motivation and Sales
Feb 24 2014 // Now that the new year has settled down into just “the year,” it’s a great time to inspire growth-driven agency action. But, touting what you offer the same way, year after year, can be downright dismal...
Everyone Is an Editor
Feb 7 2014 // The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs and...
And the Winner of Esurance’s $1.5 Million Twitter Sweepstakes Is…
Feb 6 2014 // The winner of the Esurance $1.5 million Twitter sweepstakes was revealed last night on Jimmy Kimmel Live! on ABC. Aunt Chippy from Jimmy Kimmel Live! interviewed the winner to get his reaction to the news that his Tweet...
Agency Models: What Defines Today’s True Independent Agency
Jan 27 2014 // The conventional definition of an independent agent is an entrepreneur who owns his or her book of business and offers multiple carriers to service their clients. That is the simplified version, and it falls short of...
Marketing Leadership Changing at Columbia Lloyds, MDOW Insurance Cos.
Jan 26 2014 // Houston-based Columbia Lloyds Insurance Co. (CLIC) and MDOW Insurance Co. (MDOW) announced the retirement of James Robert “Bob” Sullivan effective Jan. 31, 2014. Sullivan served CLIC and MDOW as president from...
The Motorists Insurance Group Restructures Business Model, Management Team
Jan 17 2014 // Motorists Insurance Group President and CEO David L. Kaufman announced a new functional structure for the Columbus, Ohio-based group’s 10 property/casualty insurance, life insurance and insurance brokerage...
California Energy Drink Maker Monster Eyed by Prosecutors
Jan 16 2014 // The San Francisco city attorney and New York state attorney general have joined forces to investigate whether Monster Beverage Corp. is marketing its highly caffeinated drinks to children. The joint probe began last month...
Florida Panel Takes First Step To Creating Private Flood Market
Jan 13 2014 // With thousands of Florida residents facing dramatic increases in their flood insurance premiums, state lawmakers are preparing the groundwork for a private market option to premiums charged by the federal flood insurance...
AIG Rebranding, Expanding Retirement Services As Others Retreat
Jan 13 2014 // American International Group Inc. plans to add 600 advisers and expand their offerings to boost sales as rivals retreat from some retirement products. The insurer will increase the number of career agents at its newly...
Atlas General Insurance Services, LLC, Expands Marketing to the Northeast
Jan 10 2014 // San Diego, Calif. (Jan. 10, 2014) – Atlas General Insurance Services, LLC, a national multi-line program manager is pleased to announce the addition of Tom Hickey, CIC, from Yardley, Pa., to its marketing team. Hickey...
Insurance Technologies Corporation Names Rixford President
Jan 3 2014 // Insurance Technologies Corporation (ITC), a provider of insurance marketing, rating and management software and services based in Carrollton, Texas, has promoted Laird Rixford to president. Rixford joined ITC in 2008 as...
Swiss Re Adopts New Brand Strategy, Logo for 150th Anniversary
Dec 20 2013 // Swiss Re has unveiled a new brand strategy and a modernized logo marking the day of its official 150 year anniversary. The new brand promise: “We’re smarter together,” aims to support Swiss Re’s...
Become a ‘Brand Behemoth’ by Seizing the Digital Moment
Dec 2 2013 // Suppose you walked into a store to look for a new television. If the store only carried one brand, would you shop there? Of course not, but that’s just what today’s insurance behemoths want you to do when you...
Atlas General Insurance Services, LLC Expands Marketing Team
Nov 18 2013 // San Diego, CA, 11/18/13 – Atlas General Insurance Services, LLC, a national multi-line program manager, is pleased to announce two new additions to the Knoxville dedicated marketing team. The Knoxville office...
Carrier Disintermediation of Agencies
Nov 18 2013 // A multitude of forces are causing many carriers to think of ways to disintermediate agencies. Healthcare reform is one. Some benefits carriers have cut commissions to 0 percent and agents are still writing with them. This...
Why McKinsey’s Prediction of Demise of Independent Agents Is ‘Dead Wrong’
Oct 28 2013 // A recent report from McKinsey & Co. had some bad news for local property/casualty insurance agents— many of them will be out of business within the next five to 10 years. McKinsey contends that “the economics...
3 Scary Things About Insurance Marketing
Oct 21 2013 // IJAM welcomes guest blogger Charles Wasilewski, vice president of marketing communications for Aartrijk branding firm. It’s October, and I’m a bit nervous about hurricane season – and Halloween. After all,...
