Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
3 New Jersey Insurers Switch to Plymouth Rock Brand Name
Jun 29 2011 // High Point Auto Insurance, Palisades Insurance and Teachers’ Insurance Plan of New Jersey all have a new brand name, Plymouth Rock Assurance. Over the next several months, current High Point, Palisades and...
People
Jun 20 2011 // Iowa-based United Fire & Casualty Co. announced new executive appointments and the election of four new directors for full terms on its 12-member board. Denver Regional Office Underwriting Manager Jolene Grow was...
People
Jun 20 2011 // Willis has appointed Jana Rucker director of marketing for Willis Commercial Network – North America, where she will lead promotional marketing, communications and industry relations activities. She joins Willis from...
Willis Commercial Network Appoints Marketing Leader for North America
Jun 9 2011 // Willis North America, a unit of Willis Group Holdings, the global insurance broker with operations in Chicago, has appointed Jana Rucker as director of Marketing for Willis Commercial Network – North America. Rucker will...
Best Upgrades State Farm General Insurance Co.’s Ratings
Jun 9 2011 // A.M. Best Co. has upgraded the financial strength rating (FSR) to ‘A’ (Excellent) from ‘A-‘ (Excellent) and issuer credit rating (ICR) to “a” from “a-” of State Farm General...
The Secret Weapon Most Marketers are Forgetting
Jun 6 2011 // Forum communities are a growing part of our high-tech business society. On average, people working in the office can spend 6-8 hours on a computer and 3-4 more when they arrive home. Almost 100% of computer users are going...
Franchisor Benefits from Unrest in Captive Insurance World
Jun 6 2011 // Ray Spears, Jeff Wilson, and Charles Donaldson in 2007 established GlobalGreen Insurance Agency as the brand name for the franchise network of independent agencies developed and operated by St. Louis, Mo.-based Equity One...
Actuaries Urged to Get Involved in Insurers’ Social Media Strategies
Jun 3 2011 // Actuaries are being urged to lend their expertise as insurers get more involved in using social media tools to connect with policyholders and prospects, tools that are producing metrics ripe for expert analysis. Actuaries...
Clements International Officially Becomes Clements Worldwide
May 26 2011 // Clements International has completed a six month rebranding effort to become Clements Worldwide. This change “unifies the company’s Washington, DC and London offices under one brand, and positions it for future...
Wells Publishing’s Tinney to Speak on Media Transformation
May 24 2011 // Julie Tinney, vice president of sales and marketing, Wells Publishing Inc., and self-proclaimed “gadget geek,” will be speaking on the new media and future of publishing during a webinar sponsored by Audience...
Allstate Targets Online Insurance Sales; Buys Esurance, Answer Financial
May 18 2011 // In a bid to capture more business from customers who shop online, giant Allstate Corp. has agreed to pay $1 billion to buy two popular online insurance sellers — Esurance and the associated site, Answer...
Oak Street Lending Hires Newton; Promotes Nicholson, McAtee
May 18 2011 // Indianapolis-based insurance industry lender Oak Street Funding has hired Carissa Newton as director of marketing and has promoted two other sales executives. Bill Nicholson has been named sales director and Chris McAtee...
The Power of the Pen: Tips for an Effective Press Release
May 16 2011 // Over the last several years, it seems marketing departments are taking on added responsibilities – in many cases, this includes a company’s public relations efforts. For those who are not experienced writers, this...
Caputo, Former Citi Exec and Clinton Aide, Joins Travelers
May 10 2011 // Lisa Caputo is joining The Travelers Companies, Inc. as executive vice president for marketing and communications on June 1. Caputo joins Travelers from Citigroup, where she was managing director for the public sector...
Brown Named Chief Marketing Officer for Starr Companies
May 10 2011 // Leilani Brown has joined Starr Companies as vice president and chief marketing officer. In this role, she will oversee the company’s marketing, brand management, advertising, corporate communications, and digital...
See You at the IMCA Annual Meeting
May 2 2011 // There is one industry event I look forward to more than any other during the year. It’s the Insurance Marketing and Communications Association Annual Meeting. This year, it will take place at the Hilton Toronto from...
Franchisor Benefits from Unrest in Captive Insurance World
Apr 4 2011 // Ray Spears, Jeff Wilson, and Charles Donaldson in 2007 established GlobalGreen Insurance Agency as the brand name for the franchise network of independent agencies developed and operated by St. Louis, Mo.-based Equity One...
People
Mar 21 2011 // Texas-based commercial insurance and risk management firm, K&S Insurance Agency, announced that John D. Marek has joined the company as partner. Marek will help lead the firm’s new business recruitment and sales...
Unrest in Captive Insurance World Benefits the GlobalGreen Agency
Mar 17 2011 // Ray Spears, Jeff Wilson and Charles Donaldson in 2007 established GlobalGreen Insurance Agency as the brand name for the franchise network of independent agencies developed and operated by St. Louis, Mo.-based Equity One...
Ohio’s Norman-Spencer Agency Appoints New President, Other Executives
Mar 10 2011 // Norman-Spencer Agency of Dayton, Ohio, has named Brian Norman as president. The company also announced other appointments to its management team: Porus Austin is now chief operating officer; Pat Malone, in addition to his...
