Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Wier Joins Medicus Insurance as Marketing Manager
Mar 9 2011 // Austin, Texas-based medical professional liability insurance carrier, Medicus Insurance Co., has added Kevin Wier as marketing manager. Prior to joining Medicus, Wier managed brand and communication efforts at The...
California Earthquake Authority Targets $5 Million to Help Agents Sell Insurance
Mar 7 2011 // New Zealand’s 6.3 magnitude Christchurch earthquake is expected to be one of the costliest global insurance events since 2008, with total insured losses ranging between $3 billion and $12 billion. And it’s not...
People
Mar 7 2011 // San Diego-based Barney & Barney LLC named Michael Bailey and Mark Doscher principals of the firm. Longtime commercial producers in the firm’s San Diego office, both have been key players in the success and...
California Earthquake Authority Targets $5 Million to Help Agents Sell Earthquake Insurance
Mar 7 2011 // New Zealand’s 6.3 magnitude Christchurch earthquake is expected to be one of the costliest global insurance events since 2008, with total insured losses ranging between $3 billion and $12 billion. And it’s not...
C.V. Starr, Starr International USA Announce New Corporate Brand, Starr Cos.
Mar 2 2011 // C. V. Starr & Co., Inc. and Starr International USA, Inc. have unveiled a new corporate umbrella brand, Starr Companies. Starr Companies is a global, privately held, insurance, financial services, and investments...
Association Seeks Outstanding Insurance Marketing, Communications
Mar 1 2011 // The Insurance Marketing Communications Association has announced a worldwide call for entries for its IMCA Showcase Awards. These are the insurance industry’s creative awards for marketing and communications...
Welcome to the Insurance Journal Advertising & Marketing Blog!
Feb 24 2011 // Last week an email went out to the company congratulating me on 21 years with Wells Publishing, Inc. Now this made me feel very old so I immediately emailed back that I was only 12 when I started with the company. For...
Don’t Blindly Rush Into Digital Insurance Marketing
Feb 21 2011 // To Paraphrase Bambi’s Mother: Do It Right or Don’t Do It At All Listen to the pundits. You know, those consultants, vendors, and social marketing poster agents who can foretell the future. It’s going to...
People
Feb 7 2011 // Great American Insurance Group, headquartered in Cincinnati, Ohio, announced that Michael G. “Mike” Liguzinski will succeed John W. Sullivan as divisional president, Specialty Human Services Division, upon...
People
Feb 7 2011 // OneBeacon Technology Insurance appointed Mary Fisk-Bieker as vice president and central and eastern territories underwriting manager. She brings more than 25 years of insurance experience to OneBeacon, 23 years of which...
Applied Systems Client Network Completes Move to Chicago Area
Feb 4 2011 // Applied Systems Client Network (ASCnet), the users group of Applied Systems insurance agency management software, has completed its transition to new offices near Chicago and hired several new staff, announced Steve...
Farmers Buys Naming Rights to New Los Angeles Stadium
Feb 2 2011 // The Farmers Insurance Exchange has agreed to pay $700 million for the naming rights to the proposed downtown Los Angeles football stadium and event center, a deal backers say is a big step towards attracting an NFL team to...
Peerless Promotes Rooney, Canales
Jan 28 2011 // Peerless Insurance has appointed Robert M. Rooney Jr. to regional vice president, New Hampshire-Vermont region. Rooney will oversee growth of commercial lines business and maintaining strong agency relations in New...
Capgemini/Efma Report Urges ‘Re-focusing,’ ‘Operational Efficiencies’
Jan 21 2011 // In their recently released 2011 World Insurance Report Capgemini and Efma explore how insurers can “dissect their business to identify opportunities that will make fundamental and lasting improvements to their core...
Bock Appointed Farmers Insurance Utah State Executive Director
Jan 19 2011 // Jeff Bock, currently director of the Farmers Minneapolis Business Development Center, has been appointed state executive director of Utah, according to Farmers Insurance. Bock began his career with Farmers in 1987 as a...
Farmers Insurance Appoints Executive Directors in Midwest States
Jan 19 2011 // Farmers Insurance has appointed Dan Lewis as Ohio state executive director and John Muscolino as its executive director for Wisconsin. Lewis formerly was Farmers Pacific Zone agency manager and Muscolino was Farmers...
Lloyd’s Ribeiro Beats a Path to the World’s Insurance Door
Jan 18 2011 // As director of international markets for Lloyd’s of London, Jose Ribeiro has a lot of responsibilities. He took a brief time out, as he prepared for a trip to China, to tell the Insurance Journal a little bit about...
Confie Seguros Acquires Seguros Sin Barreras
Jan 12 2011 // New York-based Confie Seguros, a provider of auto insurance with an emphasis on serving Hispanic consumers, has acquired Los Angeles-based Seguros Sin Barreras, an insurance broker that serves Hispanic customers in 49...
People
Jan 10 2011 // Todd Teitell, executive vice president and branch leader of AmWINS Brokerage of Texas in Dallas, has been elected president of the Texas Surplus Lines Association Inc. Other elected TSLA officers for the coming year...
Top 5 Playlists: Simplified Planning for Growth
Jan 10 2011 // Agency Business Planning That’s Easy to Do If your agency hasn’t developed a working strategy for 2011, relax; it’s not too late. And if you take the “play-list” approach, it’s...
