Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Willis’ FINEX National Strengthens VEAGIS for UK Property Experts
Dec 23 2010 // FINEX National, which handles financial, professional and management liability insurance for clients of Willis Group Holdings, announced that it has launched a new offering under its VEAGIS brand, a professional indemnity...
Lowder Joins Insurance Network of Texas
Dec 20 2010 // Chris Lowder has joined Giddings, Texas-based Insurance Network of Texas, as director of Marketing and Advertising. A sales and marketing executive with expertise in brand development, Lowder will be responsible for...
Insurer Launches Ad Campaign Within Facebook Game ‘Car Town’
Dec 15 2010 // Building its brand messages directly into the game play of the popular social game Car Town – the only game on Facebook built around licensed automotive brands –State Farm today launched a six-month advertising...
Willis Appoints Two New Regional Managers to UK Broker Network
Nov 15 2010 // Willis Group Holdings has appointed two new Regional Managing Directors for Willis Networks, the global insurance broker’s alliance with local, independent brokers in the UK. Mike Rush will be responsible for Willis...
Use Digital Marketing to Attract Smart Young Producers
Nov 14 2010 // Young Hires Serve as Both Teachers and Student In one way, today’s high unemployment rate is helpful in the agency business. It assists when it comes to recruiting new, youthful producers. There are tons of young,...
Branding Passion
Nov 9 2010 // Recently, I have been working with a client on branding. When you think about creating a brand, where do you begin? The word “Brand” in our society is a Goliath. Branding encompasses an immense landscape of...
People
Nov 1 2010 // Todd Kilkenny joined the Independent Insurance Agents of Texas (IIAT) as director of agency management resources. He will be responsible for developing, implementing and managing strategic agency management initiatives and...
10 Ways to Make Insurance Agencies More Successful… Now
Nov 1 2010 // Insurance Agency Marketing Requires Careful Planning and Constant Implementation A revolution is underway that is having dramatic effects on insurance agencies, and the entire world. In the simplest terms, no one wants to...
People
Nov 1 2010 // Juan Andrade stepped down as Commercial Markets president at The Hartford to join Ace as president of the insurers’ Global Personal Lines and Small Commercial Insurance division. He will assume the new position with...
ACE Names Polyblank as UK & Ireland Marketing, Communications Mgr.
Oct 20 2010 // ACE UK announced the appointment of Ruth Polyblank as UK & Ireland Marketing and Communications Manager. She will report to Richard Pryce, President of ACE UK, and will be responsible for providing strategic oversight...
Ex-AIG Executive Indicted in New York Horse Farm Fraud
Oct 20 2010 // A former Deutsche Bank AG and American International Group Inc. managing director and her husband have been indicted for fraud for allegedly conspiring to illegally extract money from those companies to help run their...
People
Oct 18 2010 // Hylant Group, headquartered in Toledo, Ohio, promoted Tammy Vaughn Cameron to vice president, marketing and branding. Cameron joined Hylant Group in 2006 as director of marketing and public relations. In this role, she...
People
Oct 18 2010 // The Hartford appointed Lisa Morgan senior vice president of its middle market commercial insurance business. She will lead The Hartford’s $2 billion middle market commercial insurance unit that provides the...
The Wheel Way to Market Your Agency
Oct 18 2010 // Develop a Well-Rounded Marketing Plan It seems that it’s all social marketing all the time whenever you peruse an industry publication or attend an agent’s meeting. All of this attention makes it easy to...
The Future for Independent Insurance Agencies
Oct 6 2010 // I believe the future of independent insurance agencies is at a tipping point. A number of forces are pushing agencies toward the precipice of major change. A few of those forces include: legislation, case law, the Web,...
People
Oct 4 2010 // Watkins Insurance Group, one of the largest full-service, locally owned independent insurance agencies in central Texas, added agent Andy Webb to its sales team. Webb began his career in the insurance industry in March...
Captive Audience Marketing in a Social Marketing World
Oct 4 2010 // Capture Your Prospect’s Attention for More Than a Nanosecond Social media has an intrinsic flaw as a promotional tool for insurance marketers: it’s too darn distracting. For instance, Facebook is a...
Swiss Re Announces Major Division & Leadership Structure Reorganization
Oct 1 2010 // Swiss Re announced that it will “adjust its senior leadership structure to strengthen the company’s core capabilities and market presence with a focus on three key areas: Reinsurance, Corporate Solutions and...
Hylant Group Promotes Cameron to VP, Marketing and Branding
Sep 30 2010 // Privately owned insurance brokerage firm Hylant Group, headquartered in Toledo, Ohio, has promoted Tammy Vaughn Cameron to vice president, marketing and branding. In this expanded role, she will be responsible for...
Marketing Strategies Group’s Evarts Passes Away
Sep 29 2010 // Longtime insurance marketing strategist, Nanci Evarts, passed away on Friday, Sept. 24, after a brief but courageous battle with cancer. Founder and President of Marketing Strategies Group, a California-based marketing...
