Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
How to Manage the Growing Risks of Social Media
Jul 5 2010 // Advertising, Defamation, Privacy and Security Laws All at Issue Asked why he robbed banks, Willie Sutton famously replied: “Because that’s where the money is.” Something similar can be said to explain why...
How to Overcome the Hurdles of Hiring to Smaller ‘Big Cities’
Jun 28 2010 // Regardless of a high unemployment rate, top talent will always be in demand among insurance organizations. If your company is based in a smaller city, you may face obstacles such as a limited local talent pool and...
Provider Names Wetherbee as Marketing Manager
Jun 25 2010 // Massachusetts-based insurance agency Provider Insurance Group has hired Julie Wetherbee as marketing manager specializing in social media, events and field sales support. Wetherbee is a weekend co-host/reporter for New...
The Advantages of SaaS for Sales
Jun 21 2010 // Software as a service, or SaaS, can have a positive effect on almost any business. By licensing software from a single source rather than installing it onto your company’s hardware, you can save time and money....
Is Your Agency’s Web Site Dangerously Obsolete?
Jun 21 2010 // Letting Your Site Atrophy is Online Suicide With all of the high level hype regarding social media, it’s easy to imagine that your agency’s Web site is as obsolete in cyberspace as Sputnik is in outer space....
Strong Brand Leads List of Critical Marketing Factors for Agents
Jun 17 2010 // Carrier marketing support matters to independent agents — and having a strong carrier brand is considered especially important. High brand recognition matters more to agents handling personal lines, but is also...
Top 10 Tips to Help Agents Improve Their Careers
Jun 7 2010 // Relationships, Time Management, Reputation and Professional Development Pays Off Everyone loves top 10 lists, and I’m no exception. There is something inherent in human nature to want to quantify and rank things....
Small Town Hiring Blues
Jun 7 2010 // Overcome the Hurdles of Recruiting to Smaller ‘Big Cities’ Regardless of a high unemployment rate, top talent will always be in demand among insurance organizations. If your company is based in a smaller city,...
Nautilus Insurance Group Receives Managing General Agents Award
Jun 4 2010 // Scottsdale, Ariz.-based Nautilus Insurance Group, comprised of W.R. Berkley Corp. member companies Nautilus Insurance Co. and Great Divide Insurance Co., has been recognized with community service, advertising and...
Create a Sales Playbook
May 3 2010 // Create a Sales Playbook Imagine that you are the head coach of an NFL team and you are in the playoffs. Your team is down by nine points in the beginning of the fourth quarter. What is your next move? Will you be creative...
Greg Gold, CIC, CISR Joins the Atlantic Specialty Lines of Florida Team
Apr 27 2010 // Atlantic Specialty Lines of Florida, the Western Florida office of the independently owned Wholesale Brokerage firm with offices throughout the Mid-Atlantic, announces that Greg Gold, an experienced marketing and field...
Ganis Consulting Now a Part of Astonish Results
Apr 22 2010 // Warwick, RI – April 22, 2010 – Astonish Results is proud to announce the addition of Ganis Consulting as part of their insurance marketing and web services team. Ganis Consulting is an insurance agency...
Ganis Consulting Joins Astonish Results’ Insurance Marketing Team
Apr 22 2010 // Astonish Results has added Ganis Consulting to its insurance marketing and Web services team. Ganis Consulting is an insurance agency consultancy and business brokerage that helps agencies across the country with agency...
People
Apr 19 2010 // New York-based insurance brokerage and risk management firm Integro has hired Robert H. Easton as deputy general counsel and chief compliance officer. Easton most recently served as deputy superintendent and general...
People
Apr 19 2010 // Central Insurance Companies of Van Wert, Ohio, announced the retirements of Michael E. Thompson and George J. Gress. Additionally, Central promoted Jana L. Ringwald to vice president of Commercial Underwriting for its...
Clements International Announces Four Promotions
Apr 6 2010 // Washington, D.C.-based Clements International, which specializes in providing insurance solutions for U.S. expatriates and international organizations, announced four promotions. Dan Tuman, former vice president of...
Oklahoma Raises $65M Selling Data; Customers Include Insurance Cos.
Apr 6 2010 // The state of Oklahoma has collected at least $65 million in the past five years by selling personal information from motor vehicle records, according to newspaper reports. Wellon Poe, the chief legal counsel for the...
Best Practices in Marketing Communications
Apr 5 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it — much less use it to make an informed decision about your products and...
How P/C Agents Can Increase Sales through Employee Benefits
Apr 5 2010 // Broaden Your Agency’s Reach Through Education and Marketing In today’s still challenging economic environment, employees are increasingly looking at employee benefits as a way to strengthen their personal...
Morse to Serve as PIA of Ohio Director of Membership Services/Sales
Mar 26 2010 // Terry S. Morse, of Westerville, Ohio, was recently hired by the Professional Insurance Agents Association of Ohio Inc. (PIA) to serve as director of Membership Services/Sales. Morse oversees membership recruitment and...
