Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Atlanta’s ‘Only Live Insurance Agent’ Having Fun
Mar 24 2010 // He bills himself as Atlanta’s “only live insurance agent” — and he brings insurance to life on his Atlanta Insurance Live video blog and Web site at atlantainsurancelive.com. Insurance entrepreneur...
People
Mar 22 2010 // Iroquois of California based in Sacramento, Calif., added a former insurance consultant, marketing manager and agency owner to its staff. Mike Mullens will serve as regional manager in Northern California, bringing more...
People
Mar 22 2010 // Specialty insurer Philadelphia Insurance Companies has promoted Christopher J. Maguire and Sean S. Sweeney to the position of co-presidents. Maguire joined Philadelphia Insurance Companies in 1987 and has managed...
California’s Crescenta Valley Insurance Self-Brands With Social Media
Mar 18 2010 // “While young people continue to march toward almost universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social marketing applications...
How New York Insurance Broker Has Used Social Media
Mar 12 2010 // To the 77 percent of independent insurance agencies that don’t have a social media presence, creating a profile and trying to form “friendships” via a computer can be daunting. Once an agency gets online,...
How Agencies Are Leveraging Social Networking
Mar 8 2010 // Technology Trailblazers Build Relationships, Business Receipts There’s no better time for insurance agents and brokers to delve into social networking technologies than now, according to those who study marketing and...
Seven Steps to Selling Your Business
Mar 8 2010 // Owners of small businesses — like many insurance agencies — spend more time working on today’s issues than tomorrow’s potential. This may keep the doors open for now, but what about when they’re ready...
Will Gay Marriage Bring Marketing Opportunities for Agents?
Mar 7 2010 // In business, change brings opportunity. And when it comes to the wave of states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for same-sex couples. And why not?...
Agency Innovators: How Agencies Leverage Social Networking
Mar 7 2010 // Technology Trailblazers Build Relationships, Business Receipts There’s no better time for insurance agents and brokers to delve into social networking technologies than now, according to those who study marketing and...
Best Practices in Marketing Communications
Mar 7 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it — much less use it to make an informed decision about your products and...
Best Practices in Marketing Communications
Mar 7 2010 // Remember that glossy brochure that took so much time, money and energy to produce? Chances are your customers didn’t even read it — much less use it to make an informed decision about your products and...
Agency Innovators: How Agencies Leverage Social Networking
Mar 7 2010 // Technology Trailblazers Build Relationships, Business Receipts There’s no better time for insurance agents and brokers to delve into social networking technologies than now, according to those who study marketing and...
Simplified Generational Marketing for Small Agencies
Mar 7 2010 // Targeting the Needs of the Past, Present and Future Virtually every insurance marketing expert proclaims that to sell policies to each new generation, you must approach them differently than their predecessors. And of...
Leadership and Sales Culture in Insurance Agencies
Mar 2 2010 // Leadership is lightning in a bottle. There are as many definitions for it as there are leaders. Any rules that could be agreed upon as to what constitutes leadership could be quickly contradicted by an example of an...
Sweeney, Maguire Named Co-Presidents by Philadelphia insurance
Mar 1 2010 // Specialty insurer Philadelphia Insurance Companies has promoted Christopher J. Maguire and Sean S. Sweeney to the position of co-presidents. Maguire joined Philadelphia Insurance Companies in 1987 and has managed...
Will Gay Marriage Bring New Marketing Opportunities for Agents?
Feb 26 2010 // In business, change brings opportunity. And when it comes to states that have recently legalized gay marriage, some see a marketing opportunity in selling insurance products for wedded gay couples. The “gay...
Lloyd’s Ranked as one of UK’s ‘Leading Business Brands
Feb 24 2010 // Lloyd’s has been selected as one of the UK’s leading business brands – ranking first in the insurance sector and 40th overall – in the 2010 Business Superbrands survey. Lloyd’s pointed out...
Winners, Losers in Obama Health Proposal
Feb 22 2010 // Health insurers, makers of brand-name drugs and generic drugmakers are among the industry players who see further pressure in President Barack Obama’s health care proposal released Monday. The White House plans to...
Recycle a Retiree to Evangelize Your Agency
Feb 21 2010 // Old Folks Are Finally Good for Something Aging is a fatal disease that is venerated in some cultures and dissed by others. In ours, it is clearly the latter. Too many post-baby boomers believe that honoring one’s...
Special Reuters Report: Inside Toyota’s Epic Breakdown
Feb 10 2010 // Toyota Motor Corp., the world’s most dominant and profitable automaker, was not accustomed to outsiders telling it what to do, let alone some obscure bureaucrat from the United States, whose own car industry was on...
