Latest Marketing Headlines

Calif. WC State Fund Appoints Simons Marketing Manager

Jan 29 2008 // Gina Simons has been appointed operations manager of the California State Fund’s marketing department. Simons began her workers’ compensation insurance career in 1988 as a marketing consultant in the State...

People

Jan 27 2008 // Swett & Crawford appointed Meredith Dyson as senior vice president. Dyson, who will assist the company with its marketing efforts and other related activities, will be based in New York. Most recently, Dyson was with...

A New Approach to New Business Prospecting for the Insurance Industry

Jan 22 2008 // Beacon Marketing Group – “Helping to guide your insurance prospecting needs to new destinations” Orange, CA – January 22, 2008: Beacon Marketing Group was founded by a management team with over 35...

Brooke Credit Announces Re-branding as Aleritas Capital

Jan 17 2008 // Kansas-based Brooke Credit Corp. recently announced a new brand initiative and visual identity, along with the launch of the company’s new website www.aleritascapital.com. According to Brooke’s written...

Swett & Crawford Names Dyson Sr. VP

Jan 7 2008 // Swett & Crawford appointed Meredith Dyson as a senior vice president. Dyson, who will assist the company with its marketing efforts and other related activities, will be based in New York. Most recently, Dyson was...

Fla.-Based USG Insurance Expands National Marketing Department

Jan 4 2008 // Tampa, Fla.-based USG Insurance Services Inc., recently made several national level management changes. USG named Kristen Taylor, National Marketing Coordinator for the past year and a half, as the new National Marketing...

Mass Toy Recalls – a Manufacturers’ Nightmare

Dec 31 2007 // Although this year’s presents have long been opened, those who supply them have concerns that just won’t go away. “In the run-up to Christmas, there can have been few more worrying issues for toy...

Dec 23 2007 // People The Louisiana Medical Mutual Insurance Co. named Thomas H. Grimstad, M.D., as its new president and chief executive officer. Grimstad will succeed John E. Lemoine, M.D., effective Jan.1, 2008. Since its founding in...

Good Agency-Carrier Relationships Travel a Two-Way Street

Dec 23 2007 // Carriers and agencies both face challenges in maintaining quality relationships Agents might think they have their hands full trying to attract and retain quality employees, but they are not alone. Insurance carriers face...

Marketing Insurance with Postcards

Dec 23 2007 // The success of the nation’s top direct insurance marketers impacts many locally owned agencies. The reason that these sellers can close a sale, without face-to-face contact, isn’t as simple as a lower quote...

On the Radar for 2008

Dec 23 2007 // It’s that time of year — predictions about everything from the economy to politics run rampant with a new year. Predicting the future is never easy. But there are some issues facing the independent agency system in...

Russian Insurer NASTA to Operate under Zurich Brand Name

Dec 20 2007 // Zurich Financial Services Group announced that OOO NASTA Insurance Company will operate under the global Zurich brand and the name Zurich Retail Insurance Company Ltd. in line with Zurich’s global “One brand,...

S. H. Smith Co. Adds New Regional Marketing Manager

Dec 12 2007 // Conn.-based S. H. Smith Co. Inc. recently announced that it has added Mark Mattson in the company’s newly created position of Regional Marketing manager. In his new position, Mattson will be responsible for...

Fire Risk Prompts GE to Recall Ovens And Microwaves

Dec 6 2007 // General Electric recalled 92,000 combination wall and microwave ovens after at least 35 incidents of fire that damaged property, the company and the Consumer Product Safety Commission said Wednesday. The door switch in the...

Moving Away From the Masses

Dec 2 2007 // Using custom imagery to differentiate services in a cluttered market In today’s competitive insurance market, consumers are subject to a barrage of information, marketing messages and visuals about the various...

Loss Control Crucial to Program Success

Dec 2 2007 // Loss control personnel are not often thought of fondly in customers’ minds, according to Steve Anderson, portfolio executive, risk engineering for the Zurich Program Business Unit of Zurich North America. “We...

People

Nov 18 2007 // The Property Casualty Insurers Association of America (PCI) elected new officers during its annual meeting in Boston recently. Robert Joyce, chairman and chief executive officer of Westfield Group, was elected as the...

People

Nov 18 2007 // The Property Casualty Insurers Association of America (PCI) elected new officers during its annual meeting in Boston recently. Robert Joyce, chairman and chief executive officer of Westfield Group, was elected as the...

Good Agency-Carrier Relationships Travel a Two-Way Street

Nov 18 2007 // Agents might think they have their hands full trying to attract and retain quality employees but they are not alone. Insurance carriers face challenges getting and keeping quality agents, too. For a company like St. Paul...

People

Nov 18 2007 // Munich Reinsurance America Inc. announced that John P. Phelan will retire as planned on Dec. 31, 2007, after serving nearly six years as chairman and CEO. Anthony J. Kuczinski, who is president of Munich Re America’s...